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Printable Technologies launches integrated email services

Friday, September 04, 2009

Press release from the issuing company

Solana Beach, CA - Printable Technologies Inc., a leading provider of software as a service (SaaS) web-to-print and marketing personalization solutions, announced today that  Printable's SaaS web-to-print solution, MarcomCentral, can now produce dynamic content email campaigns through a unique integration with the renowned email service provider,  ExactTarget. Also available as a stand alone product, the new email services provide powerful cross media capabilities to Printable customers.

MarcomCentral's end users can now use the online storefront to order, edit, and execute email campaigns using predefined templates uploaded by an administrator. The email's content and imagery can be seamlessly versioned or personalized using MarcomCentral's form fields or by referencing fields in the email list. The SaaS delivery model integrates ExactTarget's full capabilities for email creation, deliverability, and tracking of campaigns without the need for internal investments in hardware, software, and development resources.

"Providing best in class email services within MarcomCentral has been a top priority for Printable in 2009," said Mark Hilger, Director of Product Management at Printable Technologies. "We are extremely pleased with the implementation of this unique solution that allows our customers to truly expand their service offering into the world of on-demand cross media. ExactTarget has a world class reputation regarding deliverability, CAN-SPAM compliance, and ease of use."

Dustin Ritter, Director of Marketing at Printable adds, "Email is an absolutely critical vehicle for today's cost conscience marketers. Having a centralized marketing portal that provides the ability to order, edit, personalize, and execute both print and email marketing campaigns, is simply intelligent marketing. Integrated and personalized cross media technology is required in today's marketplace in order to achieve optimal results. With two of the best marketing technologies being combined into a single solution, a marketing organization can easily automate a large number of inefficient marketing processes and greatly reduce costs."

The ExactTarget integration is the latest announcement in a series of releases from Printable who in the past few weeks have introduced the MarcomCentral brand, added AFP as a personalized print output format, launched integrated DirectSmile image personalization, and announced a key integration with EFI Monarch, the premiere print MIS solution.

Both current customers and prospective clients are encouraged to visit Printable at Print 09 in booth #7640 of the North Hall. For additional information regarding Printable's new email services, visit www.printable.com/MarcomCentral/EmailServices or call 800.220.1727




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