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VistaPrint to go after larger businesses with enterprise print solutions

Wednesday, April 25, 2007

Press release from the issuing company

April 24 - VistaPrint Limited, the leading online supplier of high-quality graphic design services and customized printed products to small businesses and consumers, today announced the launch of VistaPrint Business Solutions -- a 24x7 Web-based service that helps large, geographically disbursed organizations provide customized and consistently branded marketing materials across the enterprise. "Papa Gino's is a growing organization with nearly 160 restaurants in five states. We wanted to provide our restaurants with the marketing materials they need to bring in customers, and at the same time maintain our brand image on every marketing and direct mail piece that is used throughout our restaurants," said Jill Grogan, marketing services manager for Papa Gino's. "With VistaPrint Business Solutions, we're able to consolidate the ordering of cost-effective marketing materials in one easy-to-access location, ensuring we maintain our brand while growing business on a local level. It's really a win-win for the organization overall." VistaPrint Business Solutions delivers a comprehensive and customizable solution for the design, production and distribution of sales and marketing materials. It reduces the cost and brand inconsistency that can arise when unrelated and widely dispersed field sales and marketing agents create their own marketing materials using different products, methods or vendors. The solution is built on VistaPrint's industry-leading online design and printing tools and provides the same outstanding value and customization options, which ensures that sales force organizations can get the tools they need to be successful while conforming to approved branding standards. "VistaPrint has a long and successful track record of acquiring and serving small office customers and enabling them to effectively market themselves. This offering for larger organizations is a direct result of our past investment in technology and expansion of our platform," said Janet Holian, chief marketing officer of VistaPrint. "By expanding our sales channels and developing partner-specific micro-sites, we can deliver a superior value proposition to larger organizations comprised of small independent operators. Much like our core customers, these operators also need high quality, affordable, consistent branding, and easy-to-use graphic design and printing services." Ordering from VistaPrint Business Solutions is easy. A primary account can be set up by a non-technical person in under an hour. Once it is ready, users across the organization can log onto a dedicated Web site exclusively for the organization, and select the items they wish to order -- including business cards, postcards, note cards and more -- 24 hours a day, seven days a week. Each item contains design templates and branding that are specific to the enterprise. Once selected by the user, each item can be further customized using VistaPrint's intuitive design studio tools. Orders are shipped directly to the user in as few as three business days. For more information on VistaPrint Business Solutions, go to www.vistaprint.com/partnerprograms.




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