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DMS Adds New Feature to Micro Merchant for Financial Institutions

Tuesday, May 05, 2009

Press release from the issuing company

NORCROSS, Ga -- Dynamic Marketing Systems (DMS), a provider of Web-enabled marketing resource management solutions, announced the addition of a new advertisement and insertion order form feature to its Web-enabled Micro Merchant marketing resource management solution.

DMS's Micro Merchant enables financial institutions to develop, customize and order printing of marketing materials in-house using a centralized Web portal. The new advertisement and insertion order form feature allows financial institutions to customize and proof an ad and place the order with the publication of their choice through the Micro Merchant marketing resource management solution.

Through Micro Merchant's new advertisement and insertion order feature, users can fulfill advertising placements directly to a publication and provide contact information, advertisement size and date to run the advertisement. The automated insertion order for financial institutions allows marketing professionals to place advertisements in multiple publications, such as a local newspaper or magazines.

"The new advertisement and insertion order feature expands the capabilities of Micro Merchant and allows financial institutions to increase their visibility," said Gordy Cain, chief executive officer of Dynamic Marketing Systems. "The new feature enhances a financial institution's ability to utilize a more cost-effective way of accomplishing advertising and marketing goals."

Using Micro Merchant, banks can execute the marketing material customization, production, print and placement in a few hours, as compared to traditional methods that involve multiple outside resources and take several weeks to complete. It includes a variety of design templates for every marketing and sales activity that can be customized by the bank's marketing staff to meet the needs of a specific market or branch location. A marketing professional within the financial institution can create customized messages and promotions for the branch, ensuring consistent brand identity throughout the organization.




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