Brown Printing launches ad sales intelligence tools with MagazineRadar
Thursday, September 03, 2009
Press release from the issuing companyWaseca, MN – Brown Printing Company today announced the launch of ad sales
intelligence tools through a strategic partnership with MagazineRadar. The service
provides the most up-to-date and relevant ad sales information, analysis and advice
directly on the desktop of every member of a magazine’s ad sales team.
The unique and powerful tools help magazines improve ad sales and client management
through a comprehensive ad intelligence database. The system provides lead
qualification, account reviews, talking points, ad tearsheets, and value added services for
advertisers. The tools ultimately help ad sales teams find new leads, improve their sales
pitch, and land the sale.
“MagazineRadar is dedicated to providing the most compelling intelligence to publishers
to help them improve sales and profitability. Brown and MagazineRadar’s strategic
partnership will enable us to better serve a greater number of publishers in the U.S.”
discussed Todd Krizelman, CEO of MagazineRadar.
“Providing flexible and innovative solutions that generate additional revenue
opportunities is Brown’s commitment to our customers” explained Larry Hawkey, Senior
Vice President of Sales and Marketing. “Our newest partnership with MagazineRadar
compliments our existing suite of value added solutions by offering unrivaled ad sales
intelligence that helps magazines drive sales and reach their strategic initiatives.”
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