Webinar to discuss how digital technologies can generate new revenue streams
Tuesday, September 01, 2009
Press release from the issuing company
Lexington, Kentucky USA -- WhatTheyThink today announced the opportunity for industry professionals to attend a free printing industry educational webinar. Business as unusual: New Revenue Streams from Innovative Digital Technologies, which will be led by WhatTheyThink Senior Editor Cary Sherburne. Sponsored by EFI, the event will be held Wednesday, September 9th, from 2:00 to 3:00 pm EDT (-4 GMT).
No-charge registration is available here.
“Business as usual is not going to be a strategy for success as we begin to recover from the recession,” said Sherburne. “This session will take an unusual approach to the printing business. You will hear from practitioners who are investing in innovative digital technologies and increased automation to transform their businesses and generate new revenue streams. Please join us. You will surely learn at least one thing you can immediately apply for the benefit of your own business.”
Sherburne will be joined by:
“These two companies have very different businesses,” said Randy Davidson, President, WhatTheyThink. “But what they have in common is an entrepreneurial spirit backed by innovative investments that position them well for business as unUsual and success in the face of new market realities. We appreciate the fact that EFI is sponsoring this important session, allowing us to make it available at no charge.”
Attendees will also be able to participate in a live question and answer session to get the most from the experience and will be able to view and listen to the presentation using a standard Internet browser with audio streamed via computer.
EFI (www.efi.com) is the world leader in customer-focused digital printing innovation. EFI's award-winning solutions, integrated from creation to print, deliver increased performance, cost savings and productivity. The company's robust product portfolio includes Fiery® digital color print servers; VUTEk® superwide digital inkjet printers, UV and solvent inks; Rastek UV wide-format inkjet printers; Jetrion® industrial inkjet printing systems; print production workflow and management information software; and corporate printing solutions. EFI maintains 28 offices worldwide.
WhatTheyThink is the printing and publishing industry's leading media organization; offering a wide range of publications delivering unbiased, real-time market intelligence, industry news, economic and trend analysis, peer-to-peer communication, and special reports on emerging technology and critical events. WhatTheyThink also hosts webinars and live events that are timely and relevant o today's busy industry executives along with consulting and speaker services that leverage a talented pool of writers and industry analysts.
About Cary Sherburne
Cary Sherburne has been a Senior Editor at WhatTheyThink.com and a marketing communications consultant since 2002. She is a well-known journalist, author and strategic marketing consultant working primarily with the printing and publishing industry. Prior to launching her consulting practice, Sherburne was the Vice President of Marketing Communications and Outsourcing Solutions at IKON Office Solutions. She also served as a Director at CAP Ventures (now InfoTrends), an internationally known firm specializing in market research and strategic consulting for the digital document and print on demand industry, where she launched and managed the company’s Document Outsourcing Consulting Service. Sherburne has written six books, the last of which, No-Nonsense Innovation: Practical Strategies for Success, co-authored with Bill Lowe, the Father of the IBM PC, can be ordered on Amazon.com. Sherburne was honored as a Woman of Distinction in 2009 by Output Links.
Sherburne can be reached at Cary@WhatTheyThink.com.
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