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Printable Recasts Its Web-To-Print Solution As MarcomCentral

Tuesday, August 18, 2009

Press release from the issuing company

Solana Beach, CA -- Printable Technologies, Inc., a leading provider of software as a service (SaaS) web-to-print and marketing personalization solutions, announced a new branding strategy for their renowned web-to-print system, FusionPro Web. Printable is releasing a number of major enhancements that will reshape the SaaS solution's breadth of capabilities. As a result of this evolution, the product will be recast as MarcomCentral, a premier marketing communications management solution.
"We are very excited to officially introduce the new brand, MarcomCentral," said Coleman Kane, President and CEO of Printable Technologies. "This new direction provides a clear identity for a primary product with a name that can undeniably stand on its own.  MarcomCentral better reflects the system's capabilities and user base making it an easy strategic decision for Printable. The initial feedback on the change has been tremendous."

MarcomCentral is an efficient and flexible marketing collateral management system comprised of a storefront for ordering marketing communications, a dashboard for managing production processes, and a manager tool for system administration. The rebrand will take place during August and September of 2009 across various channels. The brand FusionPro will continue to predicate Printable's leading variable data publishing (VDP) solutions including FusionPro Desktop, FusionPro Direct, FusionPro Server, and FusionPro Links.




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