Lexington, Kentucky USA -- WhatTheyThink today reported that more than 500 industry professionals registered to attend a free printing industry educational webinar. 2009 Survival Guide: Staying in the Game, led by WhatTheyThink Senior Editor Cary Sherburne and sponsored by CREO Color Servers.

The archive of this event is available here.

“Clearly, the economic situation is weighing heavily on the minds of our readers,” said Sherburne.  “During this session, the record number of attendees were rewarded with down-to-earth advice and real-world success stories shared by our panelists.  This was one of the best WhatTheyThink webinar sessions I have moderated. We appreciate the candor and support of our two expert panelists in making this an outstanding event.”

Sherburne was joined by:

• Dave Zamorski, Chief Operating Officer, Associates Graphic Services (AGS) of Wilmington DE.  AGS was selected as a first place winner of the 2008 CIP4 International Print Production Innovation Award. Zamorski serves on the Advisory Board of the Delaware Manufactures Extension Partnership, which works with companies to implement Lean Manufacturing, ISO Certification, Six Sigma Certification and training, plus much more.  Implementation of these techniques at AGS has reduced staff by 28% over the last two years while increasing revenues, leading to higher profitability.
• Stephen R. Zenger, President & CEO of Zenger Group, Inc.  The Zenger Group is a  family-owned collection of 3 printing and graphic arts companies in Buffalo, New York, that provides one-stop access to a broad range of print services from Photography and Prepress to Print and Mail. In addition to running the company, Zenger is currently Chairman of the Printing Industries Alliance, the New York/Northern New Jersey affiliate of the Printing Industries of America trade association. He also serves on the national board of Printing Industries of America, the board of directors and executive committee of the Buffalo Niagara Partnership and is past chair of Graphic Arts Department Education Council for Erie County Community College.

“These two companies are great examples of how successful print service providers are reinventing their businesses to address today’s challenges,” said Ilana Jucha, General Manager, CREO Branded Products.  “We are pleased that Messrs. Zamorski and Zenger agreed to share their experience on this important topic.”

“As this session pointed out, the printing industry is under pressure not only from the economy, but from the structural change we have been undergoing for several years,” said Randy Davidson, President, WhatTheyThink. “This session is one of many such educational and informational services we are providing to our readers as we work together to emerge a stronger, more profitable industry.  We appreciate the fact that CREO Color Servers sponsored this important session, allowing us to make it available at no charge.”

About Kodak’s Print On-Demand Solutions Group

Kodak’s Print On-Demand Solutions Group develops and supports high-performance CREO Color Servers and key workflow solutions for a range of digital production printers and presses. It also develops advanced on-demand applications to enable the creation of personalized direct mail, targeted catalogs and other powerful one-to-one marketing communications tools.

The group currently supplies CREO Color Servers to such industry leaders as Hewlett-Packard, IKON, Konica Minolta, and Xerox Corporation.

This independent unit of Kodak’s Graphic Communications Group will continue to help its customers leverage their investment in digital printing.

For more information about CREO Color Servers, visit www.creoservers.com

About WhatTheyThink.com

WhatTheyThink.com is the printing and publishing industry's leading online media organization; offering a wide range of publications delivering unbiased, real-time market intelligence, industry news, economic and trend analysis, peer-to-peer communication, and special reports on emerging technology and critical events. Serving a membership base of more than 50,000, WhatTheyThink.com also hosts webinars and live events as well as providing content through a syndication program, which delivers content directly to related websites and through RSS.

About Cary Sherburne

Cary Sherburne has been a Senior Editor at WhatTheyThink.com and a marketing communications consultant since 2002.  She is a well-known journalist, author and strategic marketing consultant working primarily with the printing and publishing industry. Prior to launching her consulting practice, Sherburne was the Vice President of Marketing Communications and Outsourcing Solutions at IKON Office Solutions. She also served as a Director at CAP Ventures (now InfoTrends), an internationally known firm specializing in market research and strategic consulting for the digital document and print on demand industry, where she launched and managed the company’s Document Outsourcing Consulting Service. Sherburne has written six books, the last of which is currently in the publishing process.  No-Nonsense Innovation: Practical Strategies for Success, co-authored with Bill Lowe, the Father of the IBM PC, will be available April 1^st and can be pre-ordered on Amazon.com.

Sherburne can be reached at [email protected].