BELFONTE, PA -- May 13, 2008 -- DigitalPrintingReports.com, the website of Heidi Tolliver-Nigro, well-known industry analyst and former senior analyst at the Industry Measure, has gone live. The site is kicking off with a series called the "Marketer's Primer Series," a three-part set of primers on digital printing, 1:1 (personalized) printing, and Web-to-print aimed at educating marketers and creatives. Primers on personalized URLs (PURLs) and transpromo will be forthcoming.
 
All three reports in the series, developed by Heidi Tolliver-Nigro for The Industry Measure in 2007 and released back to her at the company's closure on March 31, have been updated with refined discussions and additional illustrations and case studies. Reports are offered in single-user versions and licensed versions for printers, creatives, and marketers who wish to use them to educate their customers or employees.
 
As of May 5, 2008, pricing is $149 for the single-user report and $749 for the licensed report. Single-user versions can also be purchased in two- or three-report discount packages. Vendor reseller agreements are available.
 
Free Reports and Discounts for IM Subscribers
 
Heidi Tolliver-Nigro is offering the following free reports and discounts for former Industry Measure subscribers:
 
- For those who purchased older versions of these reports, updates are offered at no charge, with proof of purchase from The Industry Measure;
 
- For those who purchased any other digital printing, 1:1 (personalized) printing, or Web-to-print report, reports are offered at 25% discount off the single-user or package price, with proof of purchase from The Industry Measure;
 
To keep up with regular changes in the marketplace, primers will be updated on a quarterly basis.
 
Digital Press and PURL Comparison Reports
 
Heidi Tolliver-Nigro will be releasing two additional reports by early summer. First out will be a comparison of key specifications for the industry's light production, production, and high-speed digital black-and-white and color presses. This will be an update to the highly popular
"Digital Press Specs: At a Glance," released by The Industry Measure last November. The report will have a special emphasis on printable substrates, with dedicated spreadsheets covering substrates types and weight ranges for each model of digital press. A comparison report on PURL software will follow.