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Datadirect Uses FusionPro Direct to Optimize VDP Productivity

Wednesday, August 20, 2008

Press release from the issuing company

Solana Beach, CA – August 19, 2008 – Datadirect, a full-service digital printing, direct marketing, and data management company headquartered in Atlanta, Ga., recently selected FusionPro Direct, the centralized, high-volume personalization solution from Printable Technologies®, Inc., to improve project workflow and reduce production time for its customers' large-scale variable data publishing (VDP) jobs.  Within just a few short months, FusionPro Direct has become a key component of Datadirect's personalized direct marketing offering, providing quick processing with no lag time and completed job composition in a matter of minutes.

Datadirect drives measurable results by combining innovative marketing strategies with the latest personalization technology.  The company is committed to using the right technology to solve their customers' unique marketing challenges.  Providing an array of personalized solutions, including laser letters, promotional hybrid campaigns and full-color variable data printing, Datadirect needed a high-volume composition engine that could handle large, simultaneous VDP job submissions.  With the implementation of FusionPro Direct, Datadirect was able to reduce the composition time for its personalized print jobs significantly.  "In fact, we were able to drop the processing time for a 50,000-record job from three hours down to just eight minutes," said Tom Coggin, President of Datadirect.

By combining FusionPro Desktop and FusionPro Direct, Datadirect can create document templates that are used for proofing and output for production.  Requests flow promptly to FusionPro Direct, offloading the VDP composition process from local desktop machines.  Using a centralized job queue, FusionPro Direct creates a single location where jobs can be viewed and controlled using FusionPro Desktop or Designer.  The system also includes options for email notification and the ability to copy finished VDP output to a RIP hot folder, for time-saving and cost-effective workflow automation.

"As the number and sophistication of our customers' projects continued to grow, we needed a more robust composition engine to manage the flow of variable print jobs to our digital printing equipment," said Coggin.  "With FusionPro Direct we can optimize the flow of work to each of our machines and provide accurate turnaround times for any size job.  If you have any kind of volume at all, you need FusionPro Direct."

Printable will host a series of live online webinars to introduce FusionPro Direct to print and enterprise users who want to benefit from Printable's high-volume variable data publishing (VDP) workflow engine.  The FusionPro Direct webinars will be held Tuesday, August 26, 2008 at 10:00 AM PDT, and Wednesday, August 27, 2008 at 11:00 AM PDT, and will feature representatives from Datadirect answering questions about their .

These complimentary webinars are being rolled out as part of the company's "10K Celebration!" program marking 10,000 installations of its industry-leading VDP software.  Printable continues to share the benefits of this robust application by offering FusionPro Direct at a remarkable 70 percent off its regular price throughout the month of August.  In addition, everyone who purchases FusionPro Direct will receive a free copy of Printable's industry-leading FusionPro Desktop software.

To register for an upcoming webinar, read the latest case studies for FusionPro Direct or learn more about the "10K Celebration!" promotion, go to www.printable.com/celebrate10k/.  

For additional information go to www.printable.com/FusionProDirect/ or contact Dustin Ritter at 800-220-1727.




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