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Advanced Digital Printing Adds Second Presstek 52DI

Wednesday, June 25, 2008

Press release from the issuing company

HUDSON, N.H., June 24 -- Presstek, Inc., the leading manufacturer and marketer of digital offset printing business solutions, reported that New York-based Advanced Digital Printing has acquired its second Presstek 52DI digital offset press, just seven months after purchasing the first one.

"We saw an opportunity to expand our production of packaging materials to encompass the additional printed materials our customers require," said Elazar Wadler, Chief Information Officer for Advanced Digital Printing. "The larger format size of the 52DI press, combined with its ability to handle heavy stocks and its fast and efficient makeready have allowed us to significantly expand our product offerings and our revenues." Wadler points out that the company has also added conventional die-cutting to facilitate the production of packaging items produced on board stock, applications that can only be produced because of the DI press. Wadler replaced a two-page, four color conventional offset press with his first 52DI. "The 300 lpi print quality is outstanding," he adds. "This capability gives us another feather in our cap as we work with our customers to develop even more applications."

Presstek DI presses are the most efficient means of producing fast turnaround short-run, high quality color on a wide range of substrates. All plates are simultaneously imaged on-press, in precise register, and the press comes up to color quickly; in as few as 20 sheets. This is especially important when using expensive printing stocks. The DI's waterless printing ensures fast drying and reduced water consumption, and its chemistry-free platemaking combined with reduced paper waste also ensures cost effective production and an optimum environmental footprint.

"These presses are extremely reliable and productive," adds Wadler. "We run them 24 hours per day, and have already put six million impressions on our first 52DI, with a million on the second press in the first six weeks. We expect this growth trend to continue as customers seek cost-effective, short run color solutions."

"Advanced Digital Printing is a great example of an enterprising print service provider who is leveraging the full capabilities of the Presstek 52DI press for improved profitability, capability and competitiveness," said Mark Levin, Presstek President of the Americas. "Mr. Wadler discovered a business opportunity and applied the best technology to ensure market leadership and business growth. His acquisition of a second DI press in such a short window validates his smart business decision."

Advanced Digital Printing is also producing short-run flyers, brochures, newsletters and other promotional materials, in addition to its core packaging products, on its two Presstek 52DI presses.

Presstek 52DI: Bridges the Gap

The highly automated Presstek 52DI digital offset press delivers environmentally friendly high quality, short run four-color offset printing, economical in run length quantities as low as 250. Today, Presstek DI presses are the bridge that spans the strategic gap between conventional offset and digital toner-based presses. According to InfoTrends research, the Presstek DI delivers a 50 percent cost savings on average per letter-size page when compared to a high-volume production color digital press and job profitability is 13 percent higher on a DI press when compared to a conventional offset press.

The Presstek 52DI is a 52cm landscape format press with a maximum sheet size of 20.47 x 14.76 inches. This press supports 300 lpi printing, as well as stochastic (FM) screening without incurring additional time or expense, and can handle a wide range of substrates from onion skin to heavy card stock, as well as synthetics.




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