(November 03, 2008) PrinterPresence, the leading provider of website solutions for the printing industry, unveiled the new Springboard at Graph Expo 2008.

The Springboard provides PrinterPresence clients with simple website administration through user-friendly drag-and-drop content management and quick, easy navigation through search tools and user-based shortcuts. It includes enhanced website Analytics which provides real-time data to PrinterPresence clients regarding the traffic and behavior of their website visitors.

"PrinterPresence broke new ground ten years ago when we were the first to offer a content management system built specifically for the printing industry”, said Tawnya Starr, president of PrinterPresence. “With the release of the new Springboard platform—along with the advancement of our E-mail Marketing and Analytics tools— PrinterPresence has once-again set a new standard.”

In response to client feedback, the Springboard also provides functional enhancements including the ability to easily replicate customer portals, add captions to photos and build product catalogs.

The Analytics solution will allow printers to follow larger trends in their website traffic by reviewing traffic sources, keyword search terms, most-visited content and visitor activities such as downloads. It will also provide details about individual visitors including time of visit, organization name or IP address and location.

Used in conjunction with promotions and marketing efforts, Analytics will help PrinterPresence clients track any marketing results and determine ROI.

“With Analytics, clients can run marketing campaigns driving prospects to their website, then track the effectiveness of those efforts”, said Starr “By measuring traffic on campaign-specific web pages, printers can get a concrete sense of ROI. That’s a powerful marketing approach.” 

“These new tools help position PrinterPresence squarely at the intersection of technology and marketing, providing printing companies with unprecedented value”, said Starr. “Printing companies that use PrinterPresence find themselves able to excel, even in a down economy, and add more profit to their bottom line by selling value instead of price."