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Pictorial Offset Adds Two New Automated Tipping Machines

Wednesday, September 05, 2007

Press release from the issuing company

Carlstadt, NJ – September 4, 2007 - Pictorial Offset Corporation, the leader in both quality and environmental issues affecting commercial printing for over 25 years, has procured two new H+H tipping machines.  The automatic machines have the ability to create magazine inserts and other promotional print pieces at a very high speed and can automatically score, fold, glue and close bi-fold and tri-fold pieces, readying them for sorting, boxing and shipping.
These machines give Pictorial Offset Corporation the advantage of the ability to produce magazine inserts and other collateral advertising materials consisting of attached booklets and brochures that can be removed from the carrier without destroying it.  Many international advertisers and brands have used this form of information distribution to launch new products. Other brand marketing professionals have also used this technique to breathe new life into mature product lifecycles achieving new surges in revenues from existing product lines.
The new machines have a maximum piece width of 20 inches on the carrier and can not only perform the tipping and gluing, but can also perform in-line perfing for business reply cards, or other detachable promotional elements to the print campaign.  The maximum size for the tipped piece is 8 ½" by 11" and the minimum is 2" by 2."
These new machines are able to automatically tip-on a variety of products including cards, paper and coins – almost anything of uniform shape, size and weight.  They can also tip-on packettes and certain product samples.
On a typical job of tipping a 3" by 3", six page booklet onto an 11" by 17" carrier that needs to be folded after the tipping, these machines are capable of running at speeds in excess of 10,000 pieces an hour.  This is up to 5 times faster than manual gluing and tipping.
What this means to Pictorial Offset customers, is greater design flexibility, automation for a traditionally labor-intensive process and faster production turn-around.  The use of these machines not only helps create new and differentiated market communications pieces, they can also lead to greater efficiencies, lower costs and faster time to market.




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