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Kern and Xerox Present new partnership for Direct Mail Marketing

Monday, June 16, 2008

Press release from the issuing company

Düsseldorf, Germany June 3rd –Kern and Xerox Corporation announced the partnership to market the KERN K515 EasyMailer, registred by Kern and demonstrating the benefits of pairing Xerox's workflow and digital printing technology and the K515 EasyMailer to produce fully personalized VDP direct mail pieces from digital printed sheets. Kern SAS, a Xerox Business Partner, will be demonstrating their technology in the Xerox booth at drupa, the largest conference and exhibition for the print industry held every four years in Düsseldorf, Germany.

The K515 EasyMailer makes it possible to produce a fully personalized VDP direct mail job into an envelope and matching letter from A3 or A4 sheets with less user involvement. This personalization leads to greatly increasing the possibilities for higher response rates. The K515 EasyMailer solution offers creative direct marketing options for presenting the right message, to the right customer, at the right time.

Drupa attendees can see Xerox and the K515 EasyMailer produce examples of targeted direct mail pieces in hall 8b. The K515 EasyMailer will be working with Xerox digital printing systems including iGen3, Nuvera, and DocuTech HLC, as well as with Xerox FreeFlow Print Server and VIPP Pro Publisher workflows.

"K515 EasyMailer demonstration emphatically highlights our commitment to provide customer solutions that solve problems in the digital print and finishing market," according to Tony Michiels, Chief Marketing Officer of the Kern DFD product line. "Visitors to the Xerox booth will see an innovative mail-processing system offering personalized envelope and letter finishing in a single pass that opens the doors for tremendous direct marketing opportunities for our customers."

Xerox starts to sell the K515 EasyMailer in Europe from the first day of Drupa. North America and Canada launch has been done at the On Demand show in Boston Earlier this Year




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