InfoPrint Solutions Company Demonstrates TransPromo Leadership Momentum with CMO Council
Wednesday, August 20, 2008
Press release from the issuing companyBoulder, CO – August 19, 2008 – InfoPrint Solutions Company, a joint venture between IBM and Ricoh, today announces another step in its on-going program with the Chief Marketing Officer (CMO) Council through the formation of the Corporate and Faculty Leadership Committees, in support of a milestone research initiative. These groups of leading marketers, experts, authors and academics will provide insight to support InfoPrint’s commitment to and continual drive to educate the marketplace on the value of TransPromo. The company has also been working in partnership with the CMO Council to launch several pilot TransPromo projects with blue chip brands across North America.
The Committee group includes representatives from companies including Alcatel-Lucent, Best Western, Capital One, Deloitte, Liberty Mutual and many more blue chip brands*. This is accompanied by a Faculty Board of prominent industry analysts, academics and gurus, from Gartner, IDC, InfoTrends, Interquest, Madison Advisors, RIT and Marketing1to1.**
The marketing research initiative undertaken by the CMO Council is titled “Precision Promotion: Timely, Targeted and Trackable” and aims to drive the adoption and the uses of technologies, solutions and professional services that drive deeper interaction and communication with customers.
“There has been much talk to date about TransPromo, and now we are really starting to see traction as companies move to implement real applications," said Sandra Zoratti, Vice President, Global Solutions Marketing for InfoPrint. "Our joint program with the CMO Council demonstrates InfoPrint's unique approach to create both awareness and education and is a perfect complement to our leading color technology, software, professional services and customer support. We are working to help our customers learn about the right solution for their business, and how to form stronger and longer relationships with target audiences using the personalized and captive power of TransPromo."
InfoPrint will soon launch a TransPromo innovation center in Boulder, Colorado, another industry-first that will allow partners and clients to run trial TransPromo campaigns using InfoPrint technology and support in preparation for the transition to a true TransPromo environment.
TransPromo transforms printed transactional documents such as statements into high-value communications by incorporating relevant personalized marketing content to promote products, services, and ultimately, brand loyalty. It also presents a growing opportunity for marketers to see higher response rates and increased return on investment. Industry analyst firm InfoTrends predicts that such output will grow from 1.6 billion pieces in 2006, to 21.7 billion in 2010, a huge growth rate of 91 percent.
Solutions Suite Combines Best of Breed Components
The InfoPrint suite of TransPromo solutions provides the core components of a robust TransPromo infrastructure that can be tailored to match to an enterprise’s specific requirements. It comprises the InfoPrint 5000, a state-of-the-art, full-color, continuous forms, inkjet, drop-on-demand printing system with high print quality, even at high speeds. With the InfoPrint 5000, businesses can use color to make TransPromo communications even more attention-grabbing and effective. Added to this, new InfoPrint 5000 models support the new AFP Color Management Architecture (CMA), which provides accurate and consistent color rendering.
InfoPrint’s TransPromo software solutions also includes the InfoPrint ProcessDirector which provides a scalable output management workflow system and InfoPrint Manager which allows optimization of database analytics, statement design and composition and direct marketing content from one, centralized suite of software solutions.
InfoPrint integrates leading software solutions in data analytics and document design and composition. Partner Prinova’s messagepointTM manages campaign and message content, while also streamlining messaging workflow. It sits alongside offerings from Mapping, StreamServe and Exstream.
InfoPrint was one of the Platinum sponsors of the InfoTrends TransPromo Summit taking place in New York on August 13th and 14th 2008. InfoPrint’s team of experts presented on TransPromo best practices strategies at the event, to an audience of more than 300 business leaders at the Hilton New York Hotel.
*The full list of companies on Advisory Committee is: Ameriprise Financial; Aon; AT&T Business Segment Marketing; Best Western; Bertelsmann Direct North America; Broad Ridge Financial; Capital One; CSC; Cox Communications; Deloitte; Discover Financial Services; Feld Entertainment; ING; Liberty Mutual; The Kroger Co; Motorola and Satmetrix.
**The analysts on the Faculty Leadership Committee are: Pete Basiliere, Gartner; Riley McNulty, IDC; Barb Pellow, InfoTrends; Gilles Biscos, Interquest; and Kemal Carr, Madison Advisors. Patricia Sorce of RIT and Keith Wardell of 1to1Marketing complete the group.
For more information on the CMO Council’s partnership with InfoPrint please visit http://www.precisionpromotion.org/index.htm. More infomration on InfoPrint’s suite of TransPromo solutions is at https://www.infoprint.com/transpromo. Other useful links include www.the-dma.org/ and http://store.infotrendsresearch.com/product_p/82828.htm
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