MONTREAL, April 3 - Transcontinental Printing's Book Group is circulating a marketing brochure to book publishers today to promote its latest offering: a new paper made from 100% post-consumer recycled material. While recycled papers have been available for some time from Transcontinental, this new offering is the first time it is available at price parity. Known as "Enviro 100 trade", this environmentally friendly choice can be used by trade book publishers with short, medium, long runs, or even in specialty publications. Until recently these environmentally friendly choices often meant having to sacrifice quality and were only available at premium prices. "By giving our customers the choice to use premium quality 100% post-consumer recycled papers at price parity," said Luc Desjardins, president and CEO of Transcontinental, "we are expanding the scope of our commitment to the environment and sustainable development with no sacrifice in quality or to the commercial success of our customers. The challenge of sometimes having to choose between quality and affordability versus sustainability has now been overcome. It is a true win-win." Many options are available to publishing houses including a choice of paper weight and colour. "Enviro 100 trade" paper is produced by Cascades and is either equal to or superior to its virgin paper counterpart. Publishers who would like additional information should visit our website at www.transcontinental-printing.com.