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Steve Cone to Keynote Variable Data and Personalization Conference

Monday, August 06, 2007

Press release from the issuing company

Pittsburgh, PA, August 3, 2007 -- The 2007 Variable Data and Personalization Conference, November 4–6, in Phoenix, Arizona will feature a keynote presentation by Steve Cone, noted author of Steal These Ideas: Marketing Secrets That Will Make You a Star.
Steve Cone is Epsilon’s executive vice president of strategic marketing services and works directly with clients in all industries to design, implement, measure, and optimize multichannel marketing programs. Cone has a reputation for developing programs that drive results, strengthen brands, and deepen customer relationships by communicating highly targeted messages across a spectrum of media.
“Cone offers a deep understanding of why a company needs to market themselves and create an identity to succeed in today’s competitive world,” said Jim Workman, vice president of training for PIA/GATF. “He has the ability to deliver pearls of marketing wisdom in a no-nonsense, witty style with the candor you’d expect from an old friend. This keynote offers plenty of ideas that are worth stealing!”
2007 Variable Data and Personalization Conference
November 4–6
Phoenix, AZ
The VDP Conference, now in its sixth year, helps printers plan strategy and learn about new approaches, applications, and technologies surrounding the increasing use of variable data in client campaigns.
This year’s Variable Data and Personalization Conference is organized into three tracks:
Printcentric: a track for firms relatively new to variable data
Cross Media: a track for more advanced practitioners
Business: a track focusing on sales, marketing, and performance-related issues
Breakout sessions were chosen by those interested in digital and variable data printing via personalized URLs or PURLs. Attendees will also have a choice of attending several case studies in which companies share the details of their variable data applications.
For more information about the Variable Data and Personalization Conference, visit www.gain.net, Search: G305 or contact Ned Herrick at 800-910-4283, ext. 712 or nherrrick@piagatf.org.




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