Log In | Become a Member | Contact Us

Leading printing executives into the future

Connect on Twitter | Facebook | LinkedIn

Featured:     European Coverage     Production Inkjet Analysis

Munter to drive SMART Papers car in debut at Kentucky Speedway

Thursday, August 02, 2007

Press release from the issuing company

HAMILTON, Ohio, August 1, 2007—SMART Papers today announced it is the lead sponsor of open-wheel race car driver Leilani Münter for her debut in the Indy Pro Series Aug. 11 at the Kentucky Speedway and again Sept. 9 at the Chicagoland Speedway.  The Indy Pro Series is the pathway to the Indy 500, the world’s preeminent open-wheel motorsport event.
Münter’s race car will prominently display the SMART Papers logo for both races, which will be broadcast on ESPN2.  Münter will sign autographs with her SMART Papers race car at Infineon Raceway in Sonoma, Calif., Aug. 25-26.  [Editors:  see companion photos of Münter and the SMART Papers race car.]
She is racing on the Sam Schmidt Motorsports team, which is currently the leader of the 2007 Indy Pro championship.  Schmidt’s team has won two of the past three driver championships. 
Münter, who drives at speeds topping 200 mph, bumper-to-bumper, was recently named as one of the world’s top female race car drivers in 2007 by Sports Illustrated magazine.  She has also been featured in Esquire magazine’s long-running “Women We Love” series.  Prior to joining the Indy Pro Series open-wheel racing, she was a stock car racer for NASCAR with nine Top 5 finishes and 19 Top 10 finishes in her 39-start race career.
“Leilani represents the next generation of women who are breaking barriers in sports,” said SMART Papers chairman Tim Needham.  “Sponsoring her is an excellent fit for us, because, like SMART Papers, she is entrepreneurial, a strong competitor and an advocate for environmental responsibility.  We believe she has a smart, winning future in open-wheel racing and beyond.”
Münter’s Kentucky race airs Aug. 16 at 5:30 PM EST, and the Chicagoland race airs Sept. 13 at 5:00 PM EST.  Both will be on ESPN2.
Needham also lauded the Indy Racing League’s move to 100% ethanol fuels, which demonstrates their commitment to doing their share to help improve the environment and conserve natural resources.
SMART Papers, a wholly owned company of Plainfield Asset Management, Greenwich, CT, is a premium brand in the graphic communications industry and a leading producer of environmentally responsible printing papers.  SMART Papers is North America’s largest independent manufacturer and marketer of premium coated and uncoated printing papers for offset and digital printing.  Some of the world’s biggest and best-known corporations use the company’s papers to communicate with customers and investors.
Needham acknowledged SMART Papers’ sponsorship of a race car driver is an uncommon marketing move in the paper manufacturing and graphic communications industries.  “We believe this promotional campaign will attract attention among customers and prospective customers, and expand demand for our products.”




Email Icon Email

Print Icon Print

Become a Member

Join the thousands of printing executives who are already part of the WhatTheyThink Community.

Copyright © 2016 WhatTheyThink. All Rights Reserved