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Ford Motor Credit Company and DST Output to Discuss Statement-Based Marketing Initiative at TransPromo Summit

Friday, August 03, 2007

Press release from the issuing company

EL DORADO HILLS, Calif., Aug. 2 -- DST Output, one of the largest providers of statement and billing output solutions, is pleased to announce that its client, Ford Motor Credit Company, is presenting at the upcoming TransPromo Summit, August 22-23, at the Hilton New York in New York City.
Dennis McClure, invoice marketing manager for Ford Motor Credit, will be joined by Cheryl Kananowicz, vice president of Sales & Corporate Communications for DST Output, to take the audience through the anatomy of a TransPromo campaign from concept to delivery, highlighting the critical elements necessary for a successful promotion and transaction.
Ford Motor Credit was an early convert to DST Output's TransPromo capabilities, with the goal of increasing sales of its Ford, Lincoln, Mercury, Mazda and Volvo vehicles. By adding a customized page and brand information to its 3.8 million statements sent each month, Ford Motor Credit regularly infuses its statements with marketing messages and promotional offers that are targeted to its customers' buying patterns and preferences.
According to DST Output, new postal rates, inkjet printing technology and innovative software tools are driving the TransPromo marketing trend, a technique that combines obligatory transactional customer communication with revenue-generating promotional offers.
The first-ever TransPromo Summit, produced by InfoTrends, will bring together marketing executives, technology professionals, and production executives for two days of information sharing and peer-to-peer networking. The event will provide attendees with the "What," "Why," and "How-To" steps for transforming transaction documents into marketing opportunities.
Attendees will learn how to enhance customer communications, improve customer retention, increase revenue and profits, and improve document ROI (return on investment).
For an up-to-date conference program or to register as an attendee, please visit http://www.transpromosummit.com or contact InfoTrends at 781.616.2100.




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