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Transcontinental acquires ThinData Inc.

Wednesday, March 12, 2008

Press release from the issuing company

MONTREAL, March 11 - Transcontinental Inc. today announced the acquisition of ThinData Inc., Canada's leading permission-based email marketing services firm. This partnering of industry leaders will shape the next evolution of marketing - bringing the best of print and direct marketing together with the power and speed of electronic marketing.

ThinData's offering fits perfectly with Transcontinental's value-added services growth strategy which includes expanding its premedia, database management, direct marketing and analytics and e-marketing capabilities to deliver unique solutions to its clients and its media properties.

"One of Transcontinental's priorities is to develop new platforms for growth; working with ThinData, an email marketing leader, ensures our clients have the tools to optimise their marketing efficiency," said François Olivier, President and Chief Executive Officer, Transcontinental. "Integrating new digital platforms like this with our expertise in direct mail and publishing makes Transcontinental an undisputed marketing partner."

ThinData works with leading marketers and advertising agencies in Canada, and has received numerous awards and accolades for its innovative campaigns and its email marketing and online database management platform. ThinData, with its approximately 60 employees, will become part of the Premedia Group at Transcontinental under Nicky Milner's responsibility.

"Transcontinental has worked with ThinData on integrated marketing campaigns, and we've seen first hand how they deliver the tools for success," said Guy Manuel, President, Transcontinental Marketing Products and Services Sector. "The expansion of our strategic relationship brings together ThinData's agility, innovation and leadership in the e-marketing space with Transcontinental's expertise, resources and geographic reach. We are thrilled to welcome ThinData to the Transcontinental family."

ThinData Co-Founders, CEO Chris Carder and Chief Technology Officer Chancellor Crawford, retain minority equity positions in ThinData and will continue in their respective roles.

"We've enjoyed a strong working relationship with Transcontinental for several years," said Chris Carder. "The expansion of our relationship is filled with exciting opportunities and growth for all of ThinData's staff, clients and strategic partners. We are thrilled to be joining such a respected organization that shares our vision and our values."

 

 

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