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Valassis to Shift Distribution of RedPlum Coupons to USPS

Tuesday, August 18, 2009

Press release from the issuing company

LIVONIA, Mich. -- Valassis, one of the nation's leading media and marketing services companies, announced today that subscribers of the Los Angeles Times, will receive their RedPlum package of coupons, circulars and other savings in the mail, beginning the week of Aug. 24. While this change reflects a shift in distribution from delivery atop the newspaper to distribution direct to consumers' mailboxes, the deals and value shoppers have come to seek each week - including large grocery retail circulars - remain the same.

Valassis is committed to ensuring the optimization of market coverage for its clients and providing consumers with a multitude of savings and deals in as many ways as possible. Its RedPlum media portfolio reaches shoppers in the newspaper, the mail and online at redplum.com. The RedPlum Shared Mail Package reaches 100 million shoppers across the country each week via the mailbox. Valassis offers clients the only blended media solution of newspaper, shared mail and online in the industry.

In the Los Angeles area, the RedPlum Shared Mail Package will continue to deliver value to the entire market both in the mail and with Los Angeles Newspaper Group (LANG) newspapers. This combination provides advertisers with the best coverage of the market and the ability to target their best customers while optimizing their media spend.

Consumers can call (877) 438-2386 through Sept. 6 with questions regarding their RedPlum package.




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