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Xeikon to Share Industry Insights at TransPromo Summit

Tuesday, August 04, 2009

Press release from the issuing company

Itasca, IL -- Xeikon, a division of Punch Graphix, announced that it has signed up as a platinum sponsor for the third annual TransPromo Summit. This year’s TransPromo Summit, taking place on August 13 and 14 at the Hyatt Regency in Boston, will give attendees everything they need to know about the transpromotional industry as well as offer strategy sessions for the more advanced marketing executives to help propel their business.

In addition to sponsoring the TransPromo Summit, Xeikon’s digital print expertise will be leveraged throughout the conference during two separate presentations. On August 13 at 10:15am, Danny Mertens, Business Development Manager for the Document Printing Segment at Xeikon, will give a presentation on the topic “Organizational Alignment: The Decision-Making Process,” with Per Larsson, Sales and Marketing Manager at Parajett. Parajett is a company utilizing five Xeikon presses to produce cutting edge transpromo applications. The two will discuss the digital technologies that are driving the growth in the TransPromo industry and offer insight on how to execute a successful TransPromo campaign.

Mertens will also be participating in the keynote panel “Digital Technology Driving TransPromo” on Thursday, August 13 at 12:45pm. During his keynote, attendees will learn the benefits of a TransPromo strategy and why it is an attractive alternative for companies to blend transactional information with marketing and customer loyalty content.

“As the only conference focused solely on the TransPromo industry, the TransPromo Summit is an excellent opportunity for Xeikon to share best practices and tips with industry enthusiasts,” said Michael V. Ring, Vice President of Sales and Chief Marketing Officer of Xeikon’s North American operations. “We’re excited to see the impact TransPromo is having on the print industry as a whole and where it will go in the coming years.”

The TransPromo Summit will bring together vendors, print service providers and corporate marketing executives and users. Over the course of two days, this year’s summit will give attendees tips to handle “real-world” examples, peer-to-peer networking and best practices to effectively implement a TransPromo campaign. Additionally, this year’s attendees will be able to meet with industry-leading vendors and service providers during the dedicated technology showcases.




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