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Kodak's Hayzlett Shares Insights with Marketers on Maximizing the Power of Print

Monday, March 19, 2007

Press release from the issuing company

ROCHESTER, N.Y., Mar. 16 -- Jeffrey Hayzlett, Chief Marketing Officer, Kodak's Graphic Communications Group, discusses new techniques that further strengthen print's enduring value as a highly effective communications medium at THE Conference on Marketing, March 19-21 in Las Vegas. Hayzlett's presentation focuses on how new print applications such as personalized and TransPromo documents (the combining of bills and statements with promotional messaging) enable marketers to develop customized pieces that are truly relevant to the recipient. He will highlight success stories where the combination of customer information, cross media communications, and digital print increased the effectiveness of marketing campaigns. “The versatility of print makes it an essential component of any marketing communications program. Advances in digital print technology, workflow offerings, and data mining drive new ways to communicate with print that increase response rates and customer loyalty,” said Hayzlett. “Print providers and their customers are bringing marketing communications programs to a new level of results with strong personalized campaigns.” THE Conference on Marketing will feature presentations by leading marketing experts on key issues and opportunities facing marketers. Topics include customer experience and loyalty, marketing measurement and ROI, brand management, and segment specific marketing. Last year's conference drew more than 500 senior corporate marketers.




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