MindFireInc Announces Key Role in HP Go Digital 2007 Industry Event
Friday, December 01, 2006
Irvine, Calif., November 29, 2006 — MindFireInc, the leader in linking direct marketing with the Web, announced today that it will play a key role in the upcoming HP – GO Digital 2007 nation-wide tour. The GO Digital series is an extension of the new HP Indigo Capture Business Success program launched in 2006. This compelling industry event will take place over the next four months throughout North America and will bring together a number of strategic partners for one day events featuring integrated solutions for a wide variety of customer applications. Modern Marketing in Action The GO Digital tour will not only promote the best personalization marketing technologies, it will be promoted through a comprehensive campaign to prospective attendees that puts these technologies to use. HP Indigo-printed direct-mail pieces produced for the tour include links to Personalized URLs (purls) developed by MindFireInc. Each mail piece recipient will have a personal Web site with information on the GO Digital series, and attendees will also receive a follow-up mailing and e-newsletter that continues the dialogue on variable-data printing and effective marketing techniques. GO Digital puts printing initiatives in the fast lane with actionable, end-to-end digital solutions that help attendees transform their companies for success. “These one day seminars are literally a blueprint for those key areas that corporate clients are looking for from their Print Service Providers”, noted Moe Farsheed, President and CEO of MindFireInc. “We fully expect that these events will position every attendee with critical information that they can immediately turn into new services (and revenue) for their most important customers. We are very excited to be partnering with HP to bring added value to the Print Service Providers”. The first twelve cities and dates have been identified as follows: • Dallas – December 12, 2006 • Cincinnati – December 14, 2006 • Santa Monica – January 16, 2007 • Charlotte – January 18, 2007 • New York City – January 23, 2007 • Indianapolis – January 25, 2007 • Philadelphia – February 15, 2007 • Boston – February 20, 2007 • Chicago – February 22, 2007 • Louisville – March 13, 2007 • Seattle – March 15, 2007 • Phoenix – March 22, 2007 “Our Capture Business Success program is 100% focused on enhancing the capabilities of our customers to target the new, profitable applications that are rewriting the rules of successful marketing,” said Francis McMahon, Director of Marketing, Graphic Arts Organization, HP. “Many of our customers are no longer limited to a single, static, medium; they are selling marketing services that include personalization, web development, fulfillment and more, and the deeper integration they make as marketing service providers is one of the big trends driving overall industry growth.” The GO Digital Tour is built entirely around providing attendees with the nuts and bolts of customer focused, integrated solutions for a wide variety of applications. “This format has proven to be highly effective for all attendees because it addresses real-world, customer issues and provides the tools necessary for success in a format that everyone can understand and implement”, commented Joseph Manos, MindFireInc Executive Vice President. “We expect a large turn out for these events because they provide a one of a kind opportunity to view fully-integrated workflow solutions with a killer line-up of industry-leading companies like Printable Technologies, AccuData, GPA and of course, Hewlett-Packard”.