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Mohawk Launches New Carbon Neutral Beckett Expression and Beckett Concept

Monday, June 04, 2007

Press release from the issuing company

June 1, 2007 -- [Cohoes, NY] – Mohawk Fine Papers Inc. announces the relaunch of Beckett Expression and Beckett Concept – the industry’s first premium paper brands made carbon neutral.

With fresh new shades, expanded basis weights including new extra-heavy cover weights, and new Beckett Digital papers with i-Tone, Expression and Concept offer a range of products that designers and printers can specify with the confidence of quality and performance.

In addition to enhancing the look and performance of the papers, Mohawk has made Beckett Concept and Beckett Expression the most environmentally responsible premium papers available.  The entire Expression and Concept product lines are now FSC certified, manufactured with wind-generated electricity and made carbon neutral – which means that they are made entirely with renewable energy. 
“Mohawk is the second largest purchaser of wind-generated electricity among U.S. manufacturing companies.  Carbon neutral production was the next logical step in our efforts to reduce our impact on the environment,” says George Milner, Mohawk’s Senior Vice President, Energy, Environmental and Government Affairs.  (For more information on carbon neutral see Mohawk’s press release:  Mohawk Introduces Carbon Neutral Papers)

These two premium writing, text and cover brands have been revamped and re-engineered to meet the needs of designers, digital printers and sustainable businesses in today’s market.

Beckett Expression

Mohawk has created a groundbreaking environmental offering in the premium writing (unwatermarked), text and cover category.  Super-smooth Expression has an outstanding printing surface designed for high-performance on any printing platform from traditional offset, heatset web, waterless, Xerox iGen3™ Digital Production Presses, Kodak NexPress, HP Indigo, to office printers and copiers.

Beckett Expression Key Features

· One of the smoothest uncoated premium papers
· 98-bright white shade, Radiance
· Designer palette of solids and fibers inspired by colors of contemporary resort spas
· Comprehensive range of basis weights from 24 writing to 160 double-thick cover
 
   > Significantly expanded 100 text offering in 10 shades
   > New 100 and 120 solid covers in key white shades
   > New ultra heavy 160 double-thick cover in five shades

· Heavy covers and deep shades are packed in small quantity cartons
· New Expression Digital items featuring Mohawk’s exclusive i-Tone™ surface
· Nine shades are made with 30% postconsumer waste fiber and are Green Seal certified
· All items are FSC and Green-e certified
· All items are made carbon neutral
· All items are manufactured with wind-generated electricity

Beckett Concept

Mohawk has responded to the emerging trend toward vellum finishes with the newly updated Beckett Concept. This premium writing (watermarked), text and cover grade with has a unique velvet-like finish that offers excellent printability with a luxurious feel.  Mohawk has built on Concept’s heritage as a recycled grade.  All items in the Concept are now FSC certified, manufactured with wind-generated electricity and made carbon neutral.  Most items in the line also contain 100% postconsumer waste.  Concept is engineered for superior print performance on traditional offset and heatset web printers as well as laser and inkjet printers and copiers.

Beckett Concept Key Features

· Refined vellum finish combines a dense uniform center core with a soft, toothy surface
· 98-bright white shade, Radiance
· Fresh new colors with a range of appealing earth tones
· Comprehensive range of basis weights watermarked 24 writing to 160 double-thick cover
   
    > New 80 text weights available in two 98-bright Radiance and new Candlelight
    > New 130 double-thick cover added in all shades
    > New ultra-heavy 160 double-thick cover added in key shades

· Nine shades are made with 100% postconsumer waste fiber and Green Seal certified
· All items are FSC and Green-e certified
· All items are made carbon neutral
· All items are manufactured with wind-generated electricity

Developed as a stand-alone brand, the Beckett Family features luxurious new swatchbooks, packaging and a new identity.  High quality, progressive, and verified by a third party, Beckett Concept and Expression are the ultimate choice for customers who value quality, performance and environmentally preferential products.

Ask you local merchant for more information on Beckett Concept and Beckett Expression and other Mohawk papers, or visit www.mohawkpaper.com, or call 1 800 the mill.

 

 

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