Log In | Become a Member | Contact Us


Market Intelligence for Printing and Publishing

Connect on Twitter | Facebook | LinkedIn

Featured:     Production Inkjet Tools & Resources     Industrial Print Analysis     European Coverage     Conversations on Print Podcast

New Report Sets Baseline For Variable Data Print Variable Imaging Pricing Practices

Wednesday, November 15, 2006

Press release from the issuing company

NEW YORK -- November 14, 2006 -- The Industry Measure (formerly TrendWatch Graphic Arts) has released the industry's first baseline study on Variable Data Print (VDP) / Variable Imaging (VI) pricing practices. This Industry Measure mini-report, "Pricing for Variable Data Print: Baseline Data on What the Industry Is Doing Now," is aimed at printers and other VDP producers and is priced at $299.00 to fit into even smaller budgets. Data include: - Percentage of respondents offering VDP in-house or outsourcing it; - Preferred pricing models (such as all-in-one package price or individual line-item invoicing) - Which services VDP producers are itemizing separately; - Whether respondents are pricing individual services by value or cost-plus; - Top challenges faced in pricing VDP jobs. One of the most interesting findings of the survey is that the most common pricing models are polar opposites-all-in-one package pricing and individual line-item invoicing-with nearly equal percentages of respondents citing each pricing model. This clearly reflects, not just VDP producers' differing pricing philosophies, but their differing business philosophies.

 

 

SHARE

Email Icon Email

Print Icon Print

Become a Member

Join the thousands of printing executives who are already part of the WhatTheyThink Community.

Copyright © 2017 WhatTheyThink. All Rights Reserved