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Pictorial Offset Plants New Forest In New Jersey, Now a Carbon-Neutral Printer

Monday, October 30, 2006

Press release from the issuing company

Carlstadt, NJ, October 27, 2006 - Pictorial Offset Corporation, the leader in addressing environmental issues affecting commercial printing for over 25 years, is proud to announce that it has begun planting a forest of over 5,000 native oak and pine trees in order to reduce its carbon-emission footprint on the planet to zero. Wednesday, October 25th, at a ceremony held at the Edwin B. Forsythe Wildlife Refuge near Oceanview, New Jersey, Pictorial Offset's executive management team planted native oak and pine trees saplings on the first 10 acres of a new forest land in the coastal refuge. The newly created forestlands will not only combat climate change, but will also provide important habitat for Atlantic Brant, Bald Eagle, the American Black Duck and a wide variety of water birds and other wildlife. Pictorial Offset is making a difference in the fight against climate change and leaving a lasting legacy for the company and for future generations, said Christine Fanning, who directs the Go Zerosm program. Pictorial Offset is the first printing company in the world to become carbon neutral and to counter-balance its generating of CO2 emissions through the Go Zerosm Program. The Conservation Fund proposes to 'zero-out' the specific CO2 emissions of Pictorial Offset Corporation by planting over 5,000 trees in the Edwin B. Forsythe National Wildlife Refuge in New Jersey. The U.S. Fish and Wildlife Service will verify that the trees have been planted and will manage the lands to ensure that the trees will live 100 years and absorb 6,319 tons of carbon dioxide per year. Lester Samuels, Managing Partner of Pictorial Offset Corporation, states, "One of the greatest challenges that we face as responsible corporate leaders is taking action to effect change in the face of pending danger. Climate change has become one of the largest environmental issues of this century, and global warming is one such danger that requires resourcefulness on the part of corporate leaders. Pictorial Offset continues to take giant steps in doing the right thing' by effecting positive change to help counter-balance global warming." Samuels continues, "Through our participation in The Conservation Fund's Go Zerosm Program, we have arranged for the planting of enough new trees to counter act any carbon emissions that Pictorial Offset will emit during the next year. By doing this, Pictorial Offset Corporation has taken action to completely erase its carbon 'footprint' on the planet."




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