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Baldwin Signs Worldwide Agreement With Robatech

Tuesday, October 10, 2006

Press release from the issuing company

09/10/2006 -- Baldwin Technology has been awarded the exclusive worldwide rights for sales and marketing of Webtack contact gluing systems for the web offset market, following a major new partnership with the Swiss firm Robatech Gluing Technology, one of the world's leading gluing system manufacturers. This latest partnership continues Baldwin's strategy of strengthening its position in the press accessory and controls sector. In addition to existing product lines, Baldwin and Robatech will work closely together to develop new gluing technologies. Robatech product manager, Jürgen Kruse, will join Baldwin as product manager for gluing systems, operating from its Friedberg premises in Germany. “Robatech's expertise in gluing and Baldwin's extensive global sales and support network create a unique combination that will enable us to provide customers with an even greater set of on-folder gluing and finishing solutions,” says Karl Puehringer, president and COO of Baldwin. “Robatech's contact gluing technology complements perfectly our MicroSet contact-less gluing and softening products, ensuring our customers the flexibility to meet their particular requirements. “Contact gluing is the most commonly used technology in the commercial web offset market today and we're delighted to be able to offer printers, publishers and press manufacturers the ground breaking gluing systems that have been developed by Robatech, one of the world's experts in this field. Robatech's manufacturing plant in Switzerland will provide research and development facilities for new products for the web offset market, which will be co-branded between the two companies. “The new partnership with Robatech fits in perfectly with Baldwin's growth strategy of acquisitions and alliances that strengthen our position in our core markets of offset sheet-fed, commercial web offset and newspapers,” says Mr Puehringer. Marcel Meyer, managing director of Robatech, adds: “To continue to grow our position in the web offset market we needed to combine Robatech's advanced gluing technology with a company that has a well established worldwide sales and support network for the printing industry,” says Mr Meyer. “With Baldwin we have found the ideal partner and look forward to working with Baldwin customers to meet their in-line gluing requirements. We are confident this new sales and technology development partnership will create a triple win-situation for our customers and both our companies.”




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