Highly successful variable mailings printed on Oce CPS digital color system
Thursday, October 05, 2006
Boca Raton, FL—October 4, 2006 -- Oce a global leader in digital document management and delivery solutions, announces that Océ CPS color customer, One to One Gulfcoast, was honored with a first place award in the 2006 Gold Awards for Fundraising Excellence, sponsored by Fundraising Success magazine. The One to One Gulfcoast entry, "Out-of-Door Academy Annual Fund, " took First Place in the Renewal (fewer than 50,000 mailed) category and tied for Third Place for Package of the Year. “These are perhaps the most prestigious awards given for fund raising campaigns as judged by an independent third party,” said Brian Weiner, president of One to One Gulfcoast. “The Océ CPS color printers gave our mailings the visual impact that propelled them ahead of the other entries.” One to One Gulfcoast was recognized for the 2004-2005 Annual Fund campaign created for Out-of-Door Academy. The highly successful campaign generated over $345,000 for the school and an 82 percent response rate. Judges were Jill Murphy, manager of member services at the DMA Nonprofit Federation; Steve Froehlich, director of development analytics at the ASPCA; Paul Bobnak, director of North American Publishing Co.'s Who's Mailing What! Archive; and Senior Editor Abny Santicola. Ninety submissions competed for awards in three main categories: Direct Mail, E-philanthropy and Multi-channel. The 2006 Package of the Year is the one that garnered the most points from among the Direct Mail winners. Each package was evaluated on results, revenue, copywriting and creative. The highly successful Out-of-Door (ODA) campaign generated over $345,000 at a cost of .043 per dollar raised. The highly affordable digital color output from two Océ CPS 900 printers and one Océ CPS 700 system contributed to the affordability and ROI of the award-winning ODA campaign. The printer also enables the highly sophisticated personalization that is One to One Gulfcoast's specialty. The CPS printers were used for all the color pieces of the campaign, and every letter, reply piece and other campaign elements maintained the specific blue-and-green color scheme used in the ODA logo. The Océ CPS color printers maintain complete consistency from print to print and job to job. In one piece, a full-color photograph of the school building is combined with personalized copy, and different images were used depending on the particular campus relevant for the potential donor. These color images were also printed on the CPS printers with striking offset-quality color. The campaign also received the 2006 Best Practices award from the Print on Demand Initiative, a nonprofit industry consortium of vendor companies chartered to foster the growth of the digital-printing industry.