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Four51 Introduces Supplier-Sponsored Network

Monday, September 25, 2006

Press release from the issuing company

Minneapolis, Minnesota, September 25, 2006— Four51, Inc. today announced its newest program, Connect Four51, a supplier-sponsored network. Designed as a unique opportunity for print providers who want to increase their visibility among sellers and drive customer growth, Connect Four51 offers three levels of membership and a wide array of benefits. Because the program is sponsored by member providers, sellers who join the program will have free access to Four51’s online ordering capabilities. In addition, they have the ability to improve margins through direct access to an aggregated list of the best providers in the market. Gary Nemcek, Four51 co-founder and President of the Networks Group, said, “Connect Four51 is simply one more way for print providers and sellers to get connected to the Four51 network and all of the commerce capabilities it offers.” Connect Four51 will offer membership at three flexible levels to allow print providers to choose a plan that works best for them. Nemcek explained, “Three distinct levels of membership offer providers a host of administrative and marketing services designed to drive growth and stay ahead of the competition.” Benefits of the Connect Four51 membership range from visibility within the Four51 community to customized multi-media marketing programs, advanced integration, and administration certification. As Paul Edwards, President of FormStore stated, "Connect Four51 is providing FormStore with the powerful marketing tools we need to help us get more orders and exponentially grow.” In addition to suppliers finding benefit, print sellers will also profit from Connect Four51 by having their own commerce networks built at little to no cost. Through Connect Four51, print providers will effectively subsidize sellers’ build-out process giving sellers access to innovative programs while letting them remain independent. As Nemcek explained, “Simply put, it’s a great opportunity for both print providers and sellers to benefit from a relevant community of connected users via the Four51 network.” Four51 will officially launch Connect Four51 at the end of the month and is available to all Four51 print providers and sellers.

 

 

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