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Four51 Enables Growth at SoftBrands

Wednesday, August 02, 2006

Press release from the issuing company

Minneapolis, Minnesota, August 2, 2006- Four51, Inc. (www.four51.com) today announced its expanded relationship with SoftBrands (www.softbrands.com), a software company focused on the hospitality and manufacturing business sectors and headquartered in Minneapolis, Minnesota. Jim Lahner, Global Marketing Director at SoftBrands, said "The Four51 application allows SoftBrands to grow by enabling our partner network to sell more effectively now that all SoftBrands marketing materials are stored and protected in one online location." With a distributed sales force, SoftBrands had searched for an efficient way to store its branded documents in one accessible place and preserve its branding and messaging while giving partners an opportunity to co-brand materials. Lahner explained, "The Four51 application allows us to keep everything online and up-to-date so everyone is using the same versions." Even companies without distributed sales forces, however, will find that Four51's program streamlines the organization of branded materials to efficiently protect brand while allowing customization for separate campaigns or publications. "Organization is integral to every company and the application is designed to simply store companies' documents so that they are accessible to employees, customizable for sales and marketing campaigns, and always carry the correct brand," said Four51 Solutions President Rich Landa. Lahner echoed, "Everyone wants their company to be easy to do business with-and now we truly are."




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