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Photogram Launches Hyper-Motion a Major Break Trough in Lenticular Motion Printing

Wednesday, October 24, 2007

Press release from the issuing company

Montreal, Canada October 16th 2007, Photogram Technologies Inc. has introduced a new generation of animated, Lenticular printing, setting a new standard for motion and special effects within the lens printing industry. "We are delighted to release our Hyper-Motion" and to demonstrate the power of our DRIP" (Dense Raster Image Processor) said Pierre Gougeon, President of Photogram. This unique, patent pending, process, was specifically designed and developed for lenticular, motion lithographic printing applications. DRIP technology provides Photogram with the ability to print up to 120 frames, or four-seconds of real time animation and, or HD (High Definition) video on LENSTAR HD lenticular plastic. "The results are stunning!"
In collaborative efforts with KBA, Vermont USA, initial animation, sequence tests have been performed using 29 X 41 inch sheets on KBA Rapida 105, 6 Color, with Coater, UV presses. One of the HD footage pieces (a blooming flower) was provided courtesy of  Corbis.
"From a marketing stand point "Hyper-Motion generates an intensively engaging and interactive customer experience. Increased response rates, as well as a direct impact on sales, brand reinforcement, perceived value and customer retention, all spell-out the difference in the success of any marketing or advertising promotion, and we've launched this technology to prove the difference" said André Loyer, Photograms Vice-president of Sales & Marketing. One industry segment that could benefit from HyperMotion is the cinema industry, where major studios could use original footage to produce promotional pieces such as collectable theatrical trailers. "We are looking at several applications and opportunities within the USA and a multitude of projects are being considered at this time, including: animated P.O.P. (Point of Purchase Displays) retail packaging, magazine inserts, casino / hotel reward-cards and collectable trading cards for the sports and entertainment industry" Stated Robert Matuszewski, Director of USA.




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