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Vertis Acquires USA Direct, Inc.; Acquisition Further Enhances Direct Marketing Solutions

Tuesday, June 06, 2006

Press release from the issuing company

BALTIMORE--June 5, 2006-- Vertis today announced the acquisition of USA Direct, Inc., a full-service provider of innovative direct marketing services, based in York, Pennsylvania. "Vertis is dedicated to providing world-class marketing services to our clients," said Dean D. Durbin, president and CEO of Vertis. "The addition of USA Direct expands our capacity and production range, and further enhances delivery of fast and efficient direct marketing solutions." USA Direct has expertise in design, printing, personalization, and inserting for a wide variety of specialized formats. The company delivers personalized direct marketing programs to Fortune 1000 corporations, including top financial services companies, product manufacturers, and nonprofit organizations. Richard Osborne, CEO and founder of USA Direct, stated, "I am very proud of all employees who helped us grow into a leader in direct marketing. From the very beginning 20 years ago, we continuously anticipated clients' needs and developed innovative, cost-effective solutions. Our clients and employees will gain from the alignment of our expertise with Vertis' vast resources." The strategic investment increases Vertis' flexibility and range of direct marketing product offerings by adding capacity to core manufacturing capabilities, including digital, conventional, and inline printing. Furthermore, the acquisition enables clients' access to USA MailNow(R), a web-based direct marketing order entry tool offering the ability to design and produce direct mail pieces on-line. "USA Direct provides a strategic complement to the current Vertis offerings, bringing more value to our combined client base," commented Dave Colatriano, senior vice president and general manager for Vertis. "This investment demonstrates our commitment to provide innovative solutions across the full spectrum of direct mail product options."




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