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FORMost Graphic Communications Unveils Vision Print for Variable Data Printing

Friday, May 26, 2006

Press release from the issuing company

ROCKVILLE, MD. May 25, 2006 -- FORMost Graphic Communications Inc., a leading national provider of web-to-print and general printing services, has introduced its new variable data printing and direct mail solution, called Vision Print. Using Vision Print, FORMost has launched its own direct marketing campaign to demonstrate the power and ease of its online variable data solution. "We are excited about Vision Print and the potential it offers our corporate and nonprofit clients," says James Feldman, president of FORMost, one of the top print providers in the U.S. "At the start of this year we introduced our web-to-print solution. The rollout of Vision Print is the result of hard work by our internal team and business partners to boost our capabilities for providing variable data printing and direct mail." Vision Print is a web-based variable data printing and direct mail solution. Vision Print allows marketers to create fully customized collateral and direct mail with easy-to-use templates, and then order full-color printing. Users can swap out text and images to tailor messages to the recipients, thus increasing response rates. Existing client databases can be uploaded and mailings can be ordered in just a few clicks of a computer mouse. Or, users can opt to purchase new consumer or business-to-business lists without leaving the web page. "Vision Print gives marketing managers control of all printing and mail campaigns from their desktop," says Jeff Richards, FORMost's vice president of business development. "They can target existing clients or select new databases based on a wide variety of demographic criteria. Direct marketing doesn't get any easier than this." FORMost worked with software partners Printra and e-Quantum to upgrade its web-to-print services to offer both feature-rich and lite versions. The result of the collaboration is Vision Print, which can be used by a one-person marketing department for a franchise outlet or scaled to allow access to dozens of individual users in different locations for a global corporation. To demonstrate the high quality of printing and mail services possible through Vision Print and its network of qualified printers, FORMost has launched its own direct marketing campaign. Dubbed "Relax," the eye-catching mailers tell marketers at associations, corporations, franchises and credit unions that they too could produce the same high-quality marketing pieces by using Vision Print. "It's a bit of 'Show & Tell,'" says Richards. "Variable data printing is something people have to see in order to fully grasp its benefits. Studies show variable data printing results in higher response rates. The 'Relax' campaign puts the proof in the decision-makers' hands." The "Relax" direct marketing campaign features the image of a reclining marketing executive on 6" x 9", full color postcards with UV coating. The mailer boasts that FORMost can deliver a 72-hour turnaround from the time an online order is submitted to when the pieces hit the mail stream. Recipients are urged to call a specific FORMost sales rep (this is variable based on recipient) for a free online demo of Vision Print. Earlier this spring, FORMost launched a variable data direct mail campaign to credit unions in the Mid-Atlantic region. Each mailing featured either an image of a man or a woman in business attire, depending on the gender of the recipient. Details about the budget for the "Relax" and other campaigns were withheld. Vision Print is the company's latest online application. FORMost also provides customized online catalogs and storefronts that allow customers to order business forms, offset printing, office supplies and ad specialty items through a secure web interface.




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