Caesarea, Israel, May 22, 2006.– Press-sense and DirectSmile have today announced the successful completion of the integration between Press-sense iWay Prime and DirectSmile´s leading image personalization software. This gives mutual customers the opportunity to combine two market-leading solutions for web-to-print and image personalization in an integrated workflow. The seamless integration extends the value and flexibility available to customers of Press-sense and DirectSmile by adding the ability to create their personalized image templates and integrate them directly into a template in the iWay Prime customer-driven web-to-print workflow. Existing customers appreciate this flexible workflow which will enable them to provide their clients a variety of exciting, innovative and attractive options and ideas. All this will strengthen the relationship between customers and their clients. Elly Perets, Vice President, Sales, Press-sense said: "Our customers can now enjoy personalization at the image level. The need for image personalization for applications such as direct marketing has always been critically important for our customers, and the integration to DirectSmile will have immediate value for them. This new integration allows iWay Prime customers to benefit from richer, more creative, and more exciting templates that help them ensure their customer loyalty." Christoph Schacht, President of DirectSmile said, “Great news - buy any DirectSmile solution and any iWay Prime solution and they will work together! The strong partnership with Press-sense is the best solution for our clients who are demanding a web-to-print solution. We want to stay the market-leading solution for image personalization, therefore, it was not an option for us to enter this market with a second rate solution. Now, this new combination means great opportunities for our customer base to market image-personalized mailers and high-margin gift products using a cost-saving internet workflow for their customers.” iWay Prime iWay Prime is a complete, web-based, end-to-end, print-on-demand, workflow and management solution. Designed for multi-directional growth to accommodate a broad spectrum of business models and customer requirements, the system offers different starting points and new growth directions to match your specific business needs. iWay Prime's flexibility allows print providers to respond to changing market conditions and leverage new business opportunities. DirectSmile 3.0 software for image personalization DirectSmile 3.0 is the latest version of DirectSmile´s technology-leading image personalization software. With its completely new user interface, 100% real-time design workflows and numerous new layout functions Version 3.0 offers unprecedented ease of use for creation of personalized layouts. New functions include Layers, new Transforming Grids, new Set Wizard, new Frame Functionality, Stylesheets and many more. Designed especially for the needs of designers it brings, creation of demanding variable data printing tasks to the level of a popular design software.