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magSend.com Unveiled, Automates Ad Prep

Friday, May 25, 2001

Press release from the issuing company

Pennsauken, NJ, ColorQuick.com has unveiled magSend.com, the latest addition to its business-to-business prepress service, designed for the publishing market. This new service automates the preparation of advertisement material for submission to publishers, completely eliminating the need for expensive film. Incorporating patent-pending elements of ColorQuick's Internet-enabled prepress workflow, the magSend service enables advertisers to send a PDF or PostScript file of their ad to the publication with absolute certainty that it will print correctly. This is accomplished by checking the submitted ad against the publication's specifications for size, ink coverage, and image resolution. If it does not meet the publication's quality standards, the advertiser is notified in real-time and suggestions are made to correct the problem. For instance, if the submitted ad does not fit into the space reserved in the publication, a resize option will be offered to the advertiser. Once a file passes the preflight check, it is tagged with an ICC-profile and, if required, ripped and trapped. Within an hour, the advertiser receives a color-calibrated soft-proof for inspection. Once approved, the publication is sent a high-resolution file in a standard format (PDF-X1, EPS, TIFF-IT) of theirchoice. The net effect of this workflow is that ads that normally take two to three days to be processed are now completed in about half an hour. This has major implications in terms of workflow, approval cycles, organization structure, and cost. The ColorQuick workflow creates value for both the advertiser and the publisher. The advertiser gets immediate feedback regarding the suitability of his digital ad for inclusion in his target publication, avoiding the cost of film. In addition, the convenience of an Internet-enabled workflow allows for twenty-four-hour-a-day service, and real-time responsiveness, all for about the price of a FedEx package. The publisher benefits from rigorous "preflight for purpose" and speed of the system. By processing ads into a standard file type that meets the publication's production requirements every time, costly, labor-intensive preflight and prepress work is avoided. The publisher can simply incorporate the supplied digital ad into their work. This, along with the speed of the system, means that ad deadlines can be moved closer to the publication date, enlarging the selling window. "ColorQuick differs from our competitors in this market segment by providing a complete workflow that allows an advertiser not only to transport a file, but rest-assured that it will be printed correctly. This is why an interactive 'preflight for purpose' and proof are incorporated into our system. Both advertisers and publishers benefit from the reliable and timely information exclusive to the ColorQuick workflow," said Mark Weiss, the firm's president.

 

 

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