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Vertis' Visionbank Solution Improves Clients' Marketing Execution

Thursday, April 27, 2006

Press release from the issuing company

BALTIMORE (April 26, 2006) – Vertis announced today the launch of its VisionBank Marketing Resource Management (MRM) enterprise solution, which provides clients with integrated campaign functionality in one easily managed software suite. The Vertis VisionBank Marketing Resource Management (MRM) system is a suite of Web-based applications, including collaborative workflow management, content archival and retrieval management with emphasis on high-resolution files, and an integrated soft proofing and remote annotation tool. “During the past five years, VisionBank project management software has been successfully deployed within many leading consumer packaged goods companies to improve accuracy, reduce time to market, and eliminate waste,” said Michael Maher, vice president and manager of VisionBank MRM for Vertis. “The intent of the new VisionBank MRM software is to empower marketing and creative service organizations to effectively manage multifaceted marketing campaigns, while at the same time, unify the creative planning, development, production, and fulfillment processes.” VisionBank MRM is highly configurable and requires minimal administrative participation by users. New customers have found the system easy-to-use, eliminating tiresome, redundant tasks. For the first time, senior executives can enjoy the ability to review instantaneously all aspects of the creative development and production processes. Most importantly, the system provides distributed, secure access to project information and resources. On a day-to-day basis, managers are empowered with a comprehensive approach to managing planning, creation, production and manufacturing processes. They can rapidly create detailed, highly customized workflows and schedules by defining project tasks and durations, serial or parallel tasks, job roles, project team members, status conditions, document types, and other information used to manage complex projects. For more information contact Emily Agan or Maria Amor at (619) 234-0345.




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