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Quebecor World Becomes Exclusive Printer of Bass Pro Shops Catalog and Retail Insert Programs

Friday, June 02, 2006

Press release from the issuing company

MONTREAL, CANADA AND SPRINGFIELD, MISSOURI--Jun 1, 2006 -- Quebecor World Inc. and Bass Pro Shops, a leading merchant of outdoor recreational products, today announced the signing of a multi-year contract for the printing of their entire catalog program. Quebecor World is currently the exclusive printer of Bass Pro Shops' retail insert program and Sun Media (a Quebecor Media company) manages Bass Pro Shops' ROP advertising in the Toronto area. "We are pleased with our current relationship with Quebecor World and with this additional work look forward to building on the close working relationship that we've established together over the years," said Jon Holmquist, General Manager of Direct Marketing for Bass Pro Shops. "Quebecor World's proven accuracy, reliability and printing quality have demonstrated their true dedication to helping us achieve our business objectives." "By providing our customers with a wide variety of printing, pre-press, post-press and distribution services, Quebecor World is able to become a more integral component of our customers' overall procurement process," said Brian Freschi, President of Quebecor World's US Catalog & Retail Group. "This relationship with Bass Pro Shops illustrates not only a strategic use of these synergies, but further reinforces the fact that our strength as a company truly lies in our long-time relationships with customers." "Our competitive advantage in terms of productivity, efficiency and quality is complemented by our understanding of the multi-channel marketplace and our ability to offer additional synergies unique to Quebecor World," said John Patneau, Quebecor World's Executive Vice President of Sales. "In addition, Quebecor Media's Canadian media properties will allow Bass Pro Shops to effectively conduct testing throughout their emerging Canadian markets using various advertising channels to increase store traffic and brand awareness in Canada." Quebecor World offered Bass Pro Shops a multi-plant, multi-process manufacturing platform to provide them with the highest degree of flexibility possible. With Bass Pro Shops' vast geographic coverage, Quebecor World helped a large organization consolidate their procurement, streamline their manufacturing platform and benefit from economies of scale, as well as a full menu of media services and technology solutions.




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