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Featured:     European Coverage     Production Inkjet Analysis

Seven Italian dailies to install TERA

Tuesday, March 21, 2006

Press release from the issuing company

The fruitful partnership between Tera Digital Publishing and the Italian editorial tycoon Mr Nichi Grauso touches new steps, after the successful deployment of the content management system at Il Giornale di Sardegna, during the last quarter of year 2004 and the first half of year 2005. In fact, Mr Grauso once again chose the technology of the software house based in Milan for its new product Il Padova and for the six other titles that will follow Il Padova in the editorial project the Sardinian media tycoon recently launched in Italy. Il Padova is a 56 page daily title that will cover the area around Padua, in the north-east of Italy. The new paper is the first of a list of seven titles that are planned to reach the newsstands in the next weeks. All the seven papers will be backed by the technology provided by Tera. The project has a strong focus on local news and the seven papers will be distributed either by using the newsstand circuit and the free-distribution channels - a model very dear to the Sardinian publisher, who experimented it with success with Il Giornale di Sardegna. Tera’s GN3 is at the heart of the new editorial project of Mr Grauso and, within less than a month, six other dailies will install GN3 to produce their content. One of the most appreciated strength of GN3 is the ability of the system to create the highest synergy between central and remote newsrooms, in fact the GN3 allows the maximum flexibility in terms of sharing editorial contents, that can be either pages or simply stories, among several editions. This is probably one of the reasons, along with the undisputed reliability of the product, that made the Italian group choose Tera's solutions. “The choice of Tera “- comments Franz Rossi, CEO of the Italian software house – “confirms that Mr Grauso appreciated the quality and the technology delivered at Cagliari in 2004 and 2005." In this early phase of the project the servers are located in the premises at Cagliari (Sardinia) and connected to the remote newsrooms via adsl or hdsl lines. In 2004 Mr Grauso chose GN3 for Il Sardegna and used the two Sardinian titles as a laboratory to experiment the business model he had on mind. Now, conforted by the success of both Il Giornale di Sardegna and Il Nord Sardegna, Grauso is replicating the winning model. "Our involvement with Mr Grauso’s editiorial is definitely stimulating.” – adds Franz Rossi – “Something that goes beyond the satisfaction of seeing the number of titles that use GN3 grow. I am actually proud to see Tera having an active role in a winning business model that is 100% made in Italy and I am sure other our international clients may want to replicate.”




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