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WhatTheyThink Expands Successful Webinar Program to OnDemandJournal.com

Monday, March 20, 2006

Press release from the issuing company

Lexington, KY, March 20, 2006 -- Education is a key ingredient increasingly leveraged by successful print operations to stay on top of the many complex issues of an ever changing market. WhatTheyThink.com, the printing and publishing industry's leading online community, in cooperation with vendor sponsors, provides the perfect vehicle for printing professionals, senior executives and their staffs to maintain their edge with clients and keep ahead of their competition. WhatTheyThink webinars offer a unique and time efficient method to achieve this by offering free online presentations by some of the industry's brightest experts. The beauty of the webinar model is its convenience—there is no travel required and important information is delivered in one-hour sessions that make it easy for even the busiest managers to quickly gain important information on topics ranging from successfully implementing direct mail or fulfillment services, to understanding the real benefits and challenges of computer integrated manufacturing, properly leveraging digital variable printing and much more. Archived events may be viewed as PDF with MP3 audio or via the Web with streaming audio at a time that is convenient, making it simple and efficient for managers to share valuable information with the rest of the team—or listen again to a session to pick up tips and hints that might have been missed the first time. WhatTheyThink webinars provide real insight on many of the critical issues print leaders—and their teams—need to understand to thrive and stay competitive. WhatTheyThink webinars also offer vendor sponsors a valuable marketing tool with the most direct path for reaching buyers and decision makers for print related products and services. Historically, 200 to 300 participants attend these live events, and dozens more access the archives. Not only do sponsors receive the leads from these programs, but they benefit from brand visibility to over 14,000 WhatTheyThink members. Leveraging the success of this unique program, WhatTheyThink webinars will be expanded in April to include a webinar sponsor program from OnDemandJournal.com which serves executives seeking information about digital printing and on-demand solutions. This on-line publication provides free news, special reports, white papers and case studies about this dynamic and vital part of the graphic arts industry and will now offer its own unique webinar topics. The first session, scheduled for April 19, and sponsored by XMPie, will focus on successful cross media campaigns that leverage variable digital printing for increased response. To view previous webinars – visit http://members.whattheythink.com/home/webinars.cfm To find out more about these programs please contact Vince Naselli, Business Development Associate, at vnas@aol.com or 732-568-0316.




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