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Dear: The Art and Elegance of Letter Writing in Strathmore’s New Promotion

Thursday, February 02, 2006

Press release from the issuing company

[Cohoes, NY] — Mohawk Fine Papers Inc. announces the release of, Dear:, the first of many Strathmore Writing System promotions to come in 2006. This elegant promotion, designed by Chicago-based VSA Partners uses the essence of Strathmore – prestige, quality, and elegance – to remind readers of the importance of letter writing while providing actual samples of notable stationery suites. Dear: offers practical advice and words of encouragement for the lost art of letter writing. Through this promotion, Strathmore reminds readers of the power of putting pen to paper. A hand written letter carries with it a sense of personality: the structure of the penmanship, the feel of the paper, and the sincere voice of carefully chosen words. Undoubtedly, the handwritten letter leaves a lasting impression. Mohawk considers this its first step towards redefining the way people think about writing papers and ultimately making Strathmore Writing the credible choice for identity systems today. “This is only the beginning of what is to come. We plan to infuse the Strathmore Writing System with energy and relevance for today’s customer,” says Mohawk’s Senior Vice President, Communications, Laura Shore. The body pages are filled with 4/color scenes of desks depicting varying personalities and styles — all with the feeling that someone is about to sit down a write a letter. These pages, produced on Strathmore Writing, a sheet traditionally thought of for stationery, demonstrate the comprehensive nature of the Strathmore Writing System. “We were thrilled to see how well Strathmore Writing performed in this application. We are excited about the possibilities this brings to our customers. The Strathmore Writing System is truly a collection for all applications,” says Shore. Additionally, the 24-page book contains numerous print samples appropriate for identity applications including engraving, embossing, letterpress and foil stamping, as well as tips on; the proper use of punctuation, choosing the right letterhead, and a listing of envelope styles. Printed by Williamson Printing Corporation in Dallas, TX, Dear: uses 4/color process plus a variety of match colors and varnishes along with specialty letterpress, embossing and engraving techniques. A selection of Strathmore Writing System papers in varying colors are showcased in the book including: Strathmore Writing Cover Bristol, Strathmore Writing Text, Strathmore Writing 25% Cotton, and Strathmore Script. The Strathmore Writing System offers substrates for virtually every application from executive suites to value-oriented papers for the corporate in-plant print shop. This promotion also announces that the entire Strathmore Writing System, including Strathmore Writing, America’s #1 selling 25% cotton fiber paper, is now part of Mohawk’s Windpower Portfolio. For most business and design clients, sustainability and environmental responsibility are part of the corporate agenda, and therefore, the communication agenda. Strathmore offers a range of cotton content and also a choice of 30% postconsumer, all made with renewable, non-polluting, wind-generated electricity. For more information, or to request a copy of Dear:, please visit www.mohawkpaper.com or call 1-800 the mill.

 

 

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