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WhatTheyThink to Conduct Educational Webinar on the Wide Format Business Opportunity, Sponsored by Enovation

Tuesday, January 10, 2006

Press release from the issuing company

January 10, 2006 -- Lexington, Kentucky USA -- WhatTheyThink.com today announced the opportunity for industry professionals to attend a free printing industry educational webinar titled Widening Your Horizons: The Wide Format Business Growth Opportunity, with Senior Editor Cary Sherburne. Sponsored by Enovation Graphic Systems, the event will be held Thursday, January 19th from 2:00 to 3:00 pm EST. No-charge registration is available here: http://members.whattheythink.com/home/webinarregistrationform3.cfm During this one-hour event, experienced owners of wide format printing equipment will share their perspectives on the wide format business growth opportunity in an interactive round table format. Speakers include David Allman, General Manager, iMagic, and Jay Roberts, President of Techjet Imaging. Presenters will also discuss some of the unique and innovative applications they are producing for customers in their wide format operations. Hundreds of printing executives regularly attend WhatTheyThink Webinars and access the archived material for later review. "We are pleased that Enovation has chosen to sponsor this important educational webinar," stated Randy Davidson, President of WhatTheyThink.com. "Wide format is an often-overlooked business opportunity for printers and can deliver much higher margins that conventional print. This session should inspire our audience to look into this profitable value added service as well as provide ideas on the customer needs wide format can satisfy." Cary Sherburne, WhatTheyThink Senior Editor, is a well-known journalist, author and strategic marketing consultant working primarily with the printing and publishing industry. Sherburne frequently moderates and presents at WhatTheyThink Webinars and other events. "In many companies, the same buyers are buying offset printing, digital printing and wide format printing," Sherburne says. "But they often procure these services from a range of different vendors. By adding wide format printing services, a print service provider can gain a greater share of the customer print spend, and benefit from the higher margin opportunity offered by wide format." Participants will be able to view and listen to the presentation using a standard Internet browser with audio streamed via computer. About Enovation Graphic Systems, Inc. Enovation is the nationâ€s largest distributor of equipment, consumables and technical services for the graphic communications industry. Representing hundreds of suppliers at branch locations across the country, Enovation employs more than 1,000 people. Enovation has created a team of experts, poised to answer questions, offer advice and help navigate customers through the ever-changing graphic arts industry. We not only help customers make sense of new technologies and developments, but we also work with them to develop the capabilities they need to operate efficiently and stay ahead of the competition. Whether itâ€s information on an emerging technology or reliable delivery of supplies, customers know they can “Get It From the Expertsâ€? at Enovation. For more information about Enovation, please visit www.enovationgraphics.com About WhatTheyThink.com WhatTheyThink.com is the print and publishing industry's leading online community. The company offers a mixture of free and subscription-based content for industry executives. Additionally, WhatTheyThink.com provides a robust content syndication program serving related web sites. About Cary Sherburne Cary Sherburne is a well-known journalist, author and strategic marketing consultant working primarily with the printing and publishing industry. Prior to launching her consulting practice, Ms. Sherburne was the Vice President of Marketing Communications and Outsourcing Solutions at IKON Office Solutions. Her tenure in the printing and publishing industry has also included sales, marketing and management roles at InfoTrends/CAP Ventures, Xerox Corporation, Indigo America and Bitstream. She is a frequent speaker at industry events, a regular contributor to WhatTheyThink.com and has written three books, available through the National Association for Printing Leadership ( www.napl.org). Sherburne can be reached at cary@SherburneAssociates.com or www.SherburneAssociates.com.

 

 

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