[Cohoes, NY] - Mohawk Fine Papers Inc. announces, Dear:, the newest promotion for the Strathmore Writing System. This prestigious brand will receive full marketing and promotional support with this new promotion from Mohawk, created by the leading design firm, Chicago-based VSA Partners.
Mohawk considers this its first step towards redefining the way people think about writing papers and ultimately making Strathmore Writing the credible choice for identity systems today. “Dear: demonstrates the comprehensive nature of the Strathmore Writing System and communicates the value of cotton as a key differentiator,” says Mohawk’s Senior Vice President, Communications, Laura Shore.
Believing that it is still the best way to leave a lasting impression, Strathmore offers practical knowledge, advice and words of encouragement for letter-writing. Additionally, the 24-page book contains numerous print samples appropriate for identity applications including engraving, embossing, letterpress and foil stamping.
The Strathmore Writing System offers substrates for virtually every application from executive suites to value-oriented papers for the corporate in-plant print shop. This promotion also announces that the entire Strathmore Writing System, including Strathmore Writing, America’s #1 selling 25% cotton fiber paper, is now part of Mohawk’s Windpower Portfolio. For most business and design clients, sustainability and environmental responsibility are part of the corporate agenda, and therefore, the communication agenda. Strathmore offers a range of cotton content and also a choice of 30% postconsumer, all made with renewable, non-polluting, wind-generated electricity.
“This is only the beginning of what is to come,” says Shore. “We are really excited to infuse the Strathmore Writing System with energy and relevance for today’s print buyer.”
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