Oakdale, MN / Lahr, Germany – November 10, 2005 – The NELA Company Group is continuing its expansion. After the acquisition of Ternes (today known as NELA USA) in 2000 and the acquisition of the punch & bending segment of Western Lithotech from AGFA in 2004, the NELA affiliate in Taipei, Taiwan is a newly established entity.
“After achieving market leadership in the core markets of Europe and North America, the penetration of the Asian markets is the logical next move”, says Frank Neumeister, President of the family owned company.
“The Asian Markets, especially ‘Greater China’ show an impressive dynamics in the conversion to CTP and plate automation. Also the considerable investment in modern and fast web presses to meet the new requirements of newsprint in this largely populated world region trigger the demand for modern plate lines”, remarks Guido Eckenwalder, NELA’s Sales Manager of the ASPAC Region.
In contrast to its manufacturing facilities in Germany and the US, NELA Asia will start as a Sales and Service organisation out of Taipei. Steven Huang has been appointed to run NELA Asia after having been a chief service engineer for AGFA, Taiwan for ten years. He is very familiar with the requirements of Newspaper and Commercial customers and is reporting to Guido Eckenwalder.
Without any doubt, the biggest growth in the print market, both newspaper and commercial will happen in this part of the world. NELA machines and devices are already installed at the biggest newspaper printers in China, e.g: Peoples Daily, Economic Daily, Army Daily in Beijing, Hubei Daily in Wuhan, Jiefang Daily in Shanghai and Wen Wei Po in Hong Kong.
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