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Chicago 'Shares the Vision' of Legendary Rock Album Covers on Ethical Papers

Friday, September 23, 2005

Press release from the issuing company

CHICAGO--Sept. 22, 2005-- Renowned album cover artist Gary Burden of R. Twerk & Co. has made the era of peace, love and rock 'n' roll come alive on environmentally and socially responsible Domtar EarthChoice papers. The "Share the Vision" tour, featuring one-of-a-kind reproductions of classic covers of The Eagles, The Doors, Joni Mitchell, Crosby, Stills and Nash, Neil Young, Steppenwolf and others' albums, comes to The Park West Chicago tonight. The invitation-only exhibit challenges corporate paper buyers to look at socially and environmentally responsible papers and printing processes in a whole new way. "The times have changed, but the social and environmental ethics we advocated in the '60s and '70s are more relevant than ever," Burden said. "I was first drawn to Domtar and Insync Media when I created Neil Young's 'Greendale' book and was impressed by their commitments to environmental sustainability. FSC-certified Domtar EarthChoice papers embody the spirit of classic rock 'n' roll." To commemorate the exhibit, Burden, Domtar and printer Insync Media have also created commemorative posters and a 32-page companion brochure that tells the insider's story of how the album covers were developed. Created with various combinations of Domtar EarthChoice paper, soy-based inks and finishing techniques, the brochure gives many of the album covers a new look that was not possible when they were originally produced. "Gary Burden pulled out all the stops for this exhibit," said Steve Barker, Domtar's senior vice president for pulp and paper sales and marketing. "The result is a vivid demonstration of just how far socially and environmentally responsible papers have come and how far an inspired vision can make them go." Domtar EarthChoice is the most comprehensive line of socially and environmentally responsible paper products on the market today. It was brought to market in April to overcome corporate end-users' most-common concerns about the quality, selection, availability and price of ethical papers. "In the past, companies had few options if they wanted to use socially and environmentally responsible papers," Domtar's Barker commented. "The papers that were typically available were often more costly and they came in limited colors, textures, sizes and weights. Because Domtar EarthChoice papers contain virgin fiber that comes from responsibly-managed forests, we can offer companies greater selection for all of their print pieces at competitive prices." Domtar EarthChoice papers are primarily intended for business applications including corporate identity packages, brochures and promotional materials, annual reports, business forms, training manuals, direct mail, newsletters, catalogs, magazines, book covers, invitations, presentation folders, calendars, envelopes, labels and business cards. Domtar has also committed to extend the line with additional products for other business applications, notably office printing and copying. Each Domtar EarthChoice paper contains virgin fiber that is certified by SmartWood to the Forest Stewardship Council's rigorous forest management standards. Most of the Domtar EarthChoice papers also contain post-consumer waste content. The Rainforest Alliance has endorsed the papers in the Domtar EarthChoice line. Other environmental organizations, including World Wildlife Fund-Canada and ForestEthics, have also welcomed the family of papers. The Rainforest Alliance works to protect ecosystems and the people and wildlife that depend on them by transforming land-use practices, business practices and consumer behavior. Companies, cooperatives and landowners that participate in its programs meet rigorous standards that conserve biodiversity and provide sustainable livelihoods. In more than 50 countries around the world, the Rainforest Alliance is helping businesses, governments and communities change their land-use practices and set standards for the long-term use of resources and the conservation of the planet's great wealth of biodiversity. The Rainforest Alliance's SmartWood program was founded in 1989 to certify responsible forestry practices and to date has certified more than 40 million acres worldwide. To learn more, visit www.rainforest-alliance.org. The Forest Stewardship Council is an international, independent, not-for-profit organization whose forest management standards promote natural resource conservation, regeneration and sustainability, while balancing the interests of the forest products industry, governments, environmental organizations and the Indigenous peoples. It is the only forest products certification standard accepted and endorsed by prominent environmental and conservation organizations.

 

 

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