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Fifth Third Bank Chooses Deluxe as Preferred Check Provider

Monday, April 18, 2005

Press release from the issuing company

ST. PAUL, Minn., April 15 -- Deluxe Financial Services today announced a partnership with Fifth Third Bank, headquartered in Cincinnati, Ohio, to provide check printing and related services. Under the new agreement, Fifth Third Bank will use the DeluxeSelect(SM) and Deluxe Business Advantage(SM) programs to maximize the efficiency of its check program. DeluxeSelect lifts the burden of managing personal check orders by offering products directly to consumers on behalf of their financial institutions through convenient customer service channels. Deluxe Business Advantage increases business check order revenue and retention by providing financial institutions and small business customers with personalized services. "Deluxe shares our commitment to provide customers with quality products and superior service, which is critical in today's business environment," said Senior Vice President & Chief Marketing Officer Wilfrid A. Daly III, Fifth Third Bank. "Our partnership will enable us to generate additional revenue and improve operational efficiency so we can focus our resources on the overall needs of our customers." "Providing fully managed solutions that deliver the right products through the right customer service channels is essential for financial institutions striving to maximize their check program," said Chuck Feltz, president, Deluxe Financial Services. "In addition, our expertise as the leading check provider empowers Fifth Third Bank to benchmark their achievements against other financial institutions and provides them with the support to meet their objectives."




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