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Makeready Media Launches Exclusive Marketing Newsletter for Commercial Printers

Thursday, April 07, 2005

Press release from the issuing company

BOSTON, April 6 -- Makeready Media, a provider of marketing products for the American commercial printing industry, today announced the launch of an innovative newsletter, CYAN. The engaging and informative quarterly is for printers who want to distribute a sophisticated newsletter with their logo on it to print buyers, marketing executives, current clients and prospects-but don't want to write, design and edit it. Marketing research indicates that consistent and frequent communication with customers is vital in retaining and attracting new business. Newsletters are a popular and effective marketing method to strengthen relationships, improve brand awareness and inform customers of new or additional services. Makeready Media President Charles Pickett said, "Printers continue to find profits in value-added services such as mailing, variable data printing and fulfillment. A newsletter is ideal for educating customers about these services, but producing one can take way too much time and money. That's where Makeready Media comes in. We fill this marketing need and give printers a competitive advantage at a fraction of the cost with our regionally exclusive newsletter CYAN." Pickett has more than 20 years of publishing, prepress and marketing experience. He is the former managing editor of Digital PrePress, a journal of the National Association for Printing Leadership (NAPL) and regularly contributes to TechTrends. For pricing and availability, call (800) 391-7331 or visit Makeready Media on the Web (http://www.makereadymedia.com) to request a free sample of CYAN.




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