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The Kennedy Group's New Tab-On Direct Ads Receive USPS Approval For Use On Periodicals

Thursday, March 31, 2005

Press release from the issuing company

Cleveland, OH –March 2005 – The Kennedy Group’s new Tab-On Direct Ads, are specifically designed and approved by the United States Postal Service (USPS) for placement on mailed periodicals. Newspapers can now offer front-page advertising on mailed publications, such as the popular TMC product giving advertisers Total Market Coverage. The Tab-On Direct Ads can also be placed on automated letter size mail and cards that are used for direct mail marketing. These unique repositionable notes from The Kennedy Group, the leader in front-page solutions, serve to grab customers’ attention, and have been shown to substantially increase response rates. In fact, in an initial test conducted for the USPS, repositionable notes, such as The Kennedy Group’s Tab-On Direct Ads, increased response rates by more than 37 percent. The call to action on the ad can be generated in a variety of ways that include inviting consumer involvement by directing the reader to content within the newspaper or mailer, or by using the Tab-On Direct Ads as a removable device that can act as a reminder for an event or an activity. The re-usability of the Tab-On Direct Ad has terrific reach. Also ideal for use as coupons, mail-in-offers and rebates, or to raise general brand awareness and highlight key marketing messages, Tab-On Direct is a removable, matte finished, 3 inch x 3 inch square label that is available in a wide variety of bright, bold colors offered by The Kennedy Group. Additionally, Tab-On Direct Ads move with the normal mail stream on automated mail and require no special handling by the post office. And, due to the unique adhesive used on Tab-On Direct Ads, they are firmly affixed to the outside of a publication or direct mail piece, however they can still be easily removed, ensuring your message stays intact. Furthermore, since it repositionable, Tab-On Direct Ads can be placed on the refrigerator, computer or desk to act as a customer reminder. Along with its Tab-On Direct Ads, The Kennedy Group also offers USPS approved VersaCards and VersaCoupons to increase exposure and drive sales. These products can be used by advertisers in combination or separately on TMC products, direct mail campaigns, and front-page of newspapers across the U.S. to create additional options for front-page advertising. The Kennedy Group’s Promotional Response Products Division is the leader in front-page advertising solutions, offering the most powerful mix of options in the marketplace. Headquartered in Willoughby, Ohio, The Kennedy Group is a developer and manufacturer of labeling, packaging, promotional labels, and identification systems for a variety of industries, including industrial, automotive, material handling, food processing, household chemical, consumer products, biomedical, electronics, chemical, and auto aftermarket. In business for 30 years, the company offers custom specification development capabilities and many innovative products and services. For more information on Tab-On Direct Ads from The Kennedy Group, call (440) 951-7660 or visit www.tabondirect.com




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