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Featured:     European Coverage     Production Inkjet Analysis

NEXPRESS Triples Print Volume at Dinauer Medienbetrieb in Germany

Thursday, March 24, 2005

Press release from the issuing company

ROCHESTER, N.Y., March 23, 2005 - Dinauer Medienbetrieb, a print service provider located near Munich, has produced 1.2 million A-4 color prints on its KODAK NEXPRESS 2100 digital production color press over the past three months. This remarkable volume may be attributed to a steadily increasing customer demand for personalized and customized materials. Dinauer is readily handling this high volume thanks to the KODAK NEXTREME DL-1000 variable data software solution. The 30-person company has more than tripled its average monthly print volume from 125,000 to 400,000 sheets. For the current year, the Dinauer Medienbetrieb forecasts an additional increase of 50 percent. This dynamic growth is a result of the company's substantial promotion of its digital capabilities, in the form of personalized mailings, on-site demonstrations and presentations. Dinauer's offset customers needed encouragement to go digital, but solid results quickly followed. The NEXPRESS 2100 press was installed in mid-2003, and shortly thereafter, Dinauer began producing large volumes of personalized digital prints. Werner Dinauer, managing director at Dinauer, notes, "Personalized printing in volumes between 20,000 and 100,000 are typical at Dinauer but fairly uncommon for digital printing in our area." One of the key purchasing decisions for Dinauer Medienbetrieb was the 2100's capability to produce high-quality print in conjunction with the server-based KODAK NEXTREME DL-1000 variable data solution. This solution effectively composes the printing job with static and variable elements in place, and automatically transfers them for production on the NEXPRESS 2100 press, facilitating high efficiency and productivity. "In the beginning, dealing with databases was new territory for us, as well as for our customers. To some extent, we created the variable data for them," explains Dinauer. Through NexPress training programs and special dedication, Dinauer rapidly gained the know-how and a competitive edge. "This is where we face all sorts of new challenges as a media company. To make the personalization process function properly, the customer databases must be integrated and cleaned up," says Dinauer. Dinauer Medienbetrieb's customers are primarily advertising agencies and industrial firms that require the production of personalized flyers with high visual impact. Other variable data applications include customized mailings with varying text blocks; response elements such as fax numbers or e-mail addresses, as well as logos and images. The firm is particularly proud of their large volume of print jobs for the Munich Oktoberfest. After adding this client in 2003, Dinauer Medienbetrieb also printed their 2004 food and drinks vouchers ("Bier and Hendl vouchers") with the NEXTREME DL-1000 solution on the NEXPRESS 2100 press. This year, holographic foil was added as a security element after the printing process, adding a potential finishing challenge. But according to Dinauer, the process was problem-free, "The security foil stuck perfectly on the prints produced on the NEXPRESS 2100 press." Another Dinauer success story is a sophisticated magazine with a personalized advertisement for the paper manufacturer M-Real, produced in a run length of 4,000 copies. The challenge was to combine the offset printed cover and inside pages with the digitally printed advertisement without noticeable differences in quality. A cover letter and the corresponding magazine were then assembled in the mailroom. "The speed, the flexibility, and the KODAK NEXPRESS 2100 digital production color press' high quality easily enabled us to satisfy even the most complex customer requirements. Our customers are discovering the value of personalized print and its positive impact on customer loyalty," concludes Dinauer.




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