KENNESAW, Ga., February 28, 2005 – Entire Printing, a small commercial print shop located in Santa Clara, Calif., announced today that it has installed a four-color Printmaster PM 52 sheetfed press with perfector and a Prosetter 74 to expand both sheetfed and prepress capabilities within the shop and to keep up with the latest technology trends. President Alex Long purchased Entire Printing two years ago and has set out to modernize the shop’s equipment in order to maintain a competitive edge. With the addition of the shop’s first four-color press and the transition to computer-to-plate, or CtP, technology, Long has noted a significant increase in productivity. “Since the installation, our printing capacity has doubled, and the quality of our work has improved dramatically,” Long said. “We added the new equipment with the goal of meeting growing customer demand and increasing efficiency. So far, we’ve put two million impressions on the new press and increased our profit margin by 30 percent.” The Printmaster PM 52 is specifically geared towards the needs of small and medium-sized print shops wishing to grow their business in multicolor offset printing. This flexible press meets all requirements by combining a broad spectrum of models, available from one to five printing units, with a sturdy and reliable design as well as an intuitive operating concept. In addition, a variety of optional features allows for improved press performance and decreased makeready. Printers can select automated features to meet their own specialized needs. For printers who want to reach the next level with the Printmaster PM 52, the stream feeder, oscillating form rollers, a strong inking unit and an easy press control are standard features - matching functionality and print quality of larger presses. Additional automated options include Autoplate, the remote console "Prinect Classic Center" for ink key and register control, blanket washers and fully automated perfecting. While the installation of the four-color press has expanded Entire Printing’s capabilities, Long reports that the new CtP system has streamlined printing processes and increased profitability as well. The Prosetter 74, by handling up to 24 plates per hour, can cope with even the highest throughput requirements. In addition, the machine is designed to upgrade easily from semi-automatic to fully automatic plate loading, for growing businesses such as Entire Printing. Long chose to install a Prosetter 74 rather than a Prosetter 52 in order to supply plates for the new press and an existing two-color, 29-inch Heidelberg SORM-Z press. Although he plans to continue using the older Heidelberg press, Long hopes to shift a significant amount of work over to the new 20-inch Printmaster PM 52. “The Prosetter has enabled us to improve productivity dramatically by allowing for quicker turnaround time due to ease of setup,” said Long. “With the new computer-to-plate system in place, we now have an opportunity to pursue sales leads and grow our business.” Currently, the shop uses the new equipment to produce projects ranging from color brochures to postcards to technical manuals. Initially established in 1983, Entire Printing is a small, general commercial printer specializing in work for companies in the high-technology industry. “Anyone in this industry knows that in order to remain competitive, your shop must be equipped with cutting-edge technology,” said Long. “We look to Heidelberg to supply us with state-of-the-art equipment that will increase our bottom line.”