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Leading Advertising and Branding Agencies Adopt Adobe InDesign CS

Wednesday, January 26, 2005

Press release from the issuing company

SAN JOSE, Calif --Jan. 25, 2005-- Adobe Systems Incorporated today announced that leading advertising and branding agencies Ogilvy & Mather, DDB Worldwide, and Wunderman have adopted Adobe InDesign CS software, the innovative layout and design program that is a component of the Adobe Creative Suite. The agencies cite the total solution provided by Adobe, the software's unparalleled features for enhancing creativity, tight integration with other components of Adobe Creative Suite, exceptional support from Adobe, and ease of adoption and use as reasons to move to Adobe InDesign CS. These three top agencies join a growing roster of firms moving to InDesign CS as the foundation of a complete solution for branding and advertising creation and publishing, including Bernstein-Rein Advertising, Goodby, Silverstein & Partners, GSD&M, The Integer Group, Landor Associates, Publicis West, and Schadler Kramer Group. Enabled by the open architecture of Adobe products, many of these agencies are integrating the Adobe Creative Suite with core content management systems and also using scripting and plug-ins to develop comprehensive, automated publishing solutions to decrease costs and increase service to their customers. Leading advertising agency Ogilvy & Mather, with 312 offices in 89 countries, is standardizing on InDesign CS across its worldwide agency network. At Ogilvy & Mather Los Angeles, art directors are more productive because they can create comps quickly by bringing native files from other components of Adobe Creative Suite -- Adobe Illustrator CS and Adobe Photoshop CS software -- into InDesign layouts, without first having to flatten the files or save them in a specialized format. "The ability to create blends and transparencies within InDesign contributes to significant time savings, while the software's advanced typographical controls enables designers to create sophisticated type treatments to meet the needs of our clients," said John Lopez, studio manager at Ogilvy & Mather. "The ease of creating software scripts for InDesign CS is enabling us to automate many repetitive processes such as preparing ads to meet specific publishers' requirements." At DDB Worldwide, the tight integration among components of Adobe Creative Suite provides a more streamlined workflow that promotes productivity, allowing more time for experimentation in creating ads for clients such as Microsoft, Philips, and Safeco. At the beginning of 2004, DDB Worldwide made the decision to shift to InDesign CS company-wide. The decision to switch to InDesign CS was further solidified when several of the agency's top clients mandated that their work be created and provided to print vendors in InDesign CS. Wunderman's integrated studio services group provides print production services for brand-name clients including Ford, Kraft, and Citibank. The studio must produce print materials as efficiently as possible while meeting the exacting quality standards of some of the world's most valuable global brands. Wunderman's integrated studio services relies on a print publishing solution based on Adobe InDesign CS software to produce eye-catching work for clients, more efficiently than ever before. "Our creative and production staffs took to InDesign CS immediately," said Steve Gleason, director of integrated studio services, Wunderman Chicago. "We were producing all of our ads using InDesign CS and the other components of Adobe Creative Suite in less than one month. Since then, we have increased our productivity, creating more ads of even higher quality without adding staff." "InDesign CS is helping the world's top advertising agencies bring creative ideas to life in exciting and productive ways," said Jim Heeger, senior vice president of Creative Professional products at Adobe. "Their incredible work inspires us to find new ways to improve design workflows and further enhance the role of design in the advertising community." Launched in October 2003, Adobe Creative Suite and InDesign CS are enabling leading advertising agencies to enhance creativity and streamline workflows. A growing eco-system of developers, systems integrators, print service providers and training partners are helping brand-name newspapers, magazines, retailers and advertising agencies worldwide build their businesses on Adobe's open-standards based publishing technology. For more information on Adobe advertising agency solutions, visit www.adobe.com/print/advertising.html.




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